NICE, a leading provider of cloud and on-premises enterprise solutions, recently revealed the new ENLIGHTEN solution for fraud prevention, powered by AI technology. This innovative offering provides continuous ant automatic fraud detection and exposure. Combining NICE ENLIGHTEN with the NICE customer engagement AI platform allows the solution to constantly scan millions of calls to accurately pinpoint potentially suspicious behaviour.

ENLIGHTEN takes a proactive approach to protecting companies from fraud and reduces the risk of poor customer experiences. According to the Lead Analyst at Opus Research, Dan Miller, Contact centre fraud is becoming more common and sophisticated. NICE ENLIGHTEN delivers a new level of integrated pre-emptive fraud prevention, with the extra benefit of artificial intelligence. The offering actively prevents malicious activities with little effort from customers.

A Modern Approach to Security and Protection

Unlike the majority of fraud prevention solutions on the market today, NICE ENLIGHTEN doesn’t just focus on the details of one call. Instead, the Fraud Prevention system uses an AI interpretive and predictive model that can scan millions of voice interactions to detect risky and abnormal behaviour. This includes pinpointing requests to change addresses or authentication methods.

NICE’s voice biometrics solution for proactively tracking fraud is included as part of the new offering. This technology exposes perpetrators and creates a prioritised list of potential fraudsters based on the information gathered. The solution is self-training and constantly learns from identified behaviours. Over time, the system can update its AI models and consistently improve results.

Using this unique new solution, companies can better protect customers from the issue of account or information theft. The solution also reduces fraud losses and optimises the performance of security and privacy teams.

Protecting Customers Everywhere

Barry Cooper

Barry Cooper

According to the NICE Enterprise Group President, Barry Cooper, the NICE team is thrilled to be bringing another market-first offering into the landscape with NICE ENLIGHTEN. The AI platform uses models specific to the Customer Engagement environment, to help enhance the experience of all customers. NICE ENLIGHTEN Fraud prevention also ensures that fraudsters are proactively stopped in their tracks. This helps organisations to better defend customers.

NICE believes that bringing artificial intelligence into Fraud Prevention provides organisations with the agility that they need to fight back against increasingly complicated fraud efforts.

 

 



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