Digital Transformation has become an over-used, excessively hyped term. However, tremendous, transformational progress was made in 2020. The pandemic proved to be an accelerant, speeding the technological changes that support the digital world. These changes have provided a digital foundation to build upon; now, the focus shifts to what digital transformation enables.

Digital transformation was never a destination in itself; the goal was always the transformation of a business, enabled by digital capabilities. This can change a manufacturing business from a maker of products to a provider of services or create entirely new business types. If you accept that digital transformation was predominately a technology upgrade, the workplace transformation it enables is the real prize.

“It’s not just about digital transformation anymore,” said Saif Ahmed, SCB Global Managing Director.

“We’re looking at what we can do for the whole business, not to be a traditional service provider but in terms of what we can do with our solutions to transform customers’ workplace”

Ahmed says there are many different areas in which business systems can be transformed by integrating them into Microsoft Teams. “Sales integration into CRM systems within Teams is one example, and another would be integrating human resources systems and other like Sage,” he adds. “A whole business can operate through Teams using our solutions, especially if the staff is working remotely. The level of communication and collaboration is transforming businesses because OPTO4Teams is not just a tool to be used; it’s a whole solution for everything from communications, conferencing, security and SD-WAN for the remote worker.”

The digital hype has helped set the scene and provide the basis on which workplace transformation can be successfully achieved. Newmarket dynamics demand greater flexibility both in terms of how customers are served and how workers are supported. The disruption caused by the pandemic is a significant driver, but the world was moving in this direction anyway, and now that movement is accelerated.

“Away from the digital hype, this is about how your business operates and how you improve your customer service and enhance customer experience with remote staff,” says Ahmed. “Business success grows as you transform, so we’re trying to a step further than just digital transform and provide our customers with real workplace transformation capabilities so they can thrive, not just survive in these uncertain times.”

To achieve that, SCB Global is continuously adding new integrations to its OPTO4Teams offering that is enabling Teams to be the central application through which business is done for both the in-office and remote workers. “You have to give people a choice about how they want to operate and enable them to streamline their workforce,” he explains.

“We want to give people the insight they need to move forward and deliver the agility and future-proof services they need so they can go beyond using Teams for just communication and truly unlock what they can do in the future working in a hybrid model”

To this end, SCB Global is preparing to launch additional dynamic Microsoft Teams functionalities and security enhancements for the hybrid workplace, launching in the first quarter of 2021.

Ahmed says more details about these will be available soon.

 



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