Tech boss, Jonah Fink, is torn.
On one hand he is at the helm of a rapidly-growing business which helps people physically remote from each other to connect effectively.
On the other, he is passionate about the power of real, meaningful human interaction.
You’d be forgiven for thinking he would choose to focus on the hard-boiled business of boosting the bottom line rather than indulge his more sensitive side.
But, as President of the fastest growing cloud telephony innovator net2phone, Jonah is used to spinning more than one plate.
For him, successfully driving a digital revolution DEPENDS on the old school values he holds so dear.
And when Fink doubles down like that, you somehow sense that his customers, channel partners and colleagues should be feeling pretty pumped about a post-pandemic future.
“Of course technology is on the march and of course we are innovating and disrupting, but it has to be about the human touch too,” says Fink, who – remarkably – has gone from junior salesman to President of the net2phone organisation since joining just 21 years ago.
An early pioneer of an innovative player since its inception.
Today, it delivers a cost-effective unified communications platform rich with reliable, feature-filled solutions that helps hundreds of thousands of businesses throughout the US, Canada, Spain, Mexico and Latin America work smarter.
Its cloud-based UCaaS solution enables users to work from anywhere in the world via an integrated mobile app, softphone or desk phone, with fully-integrated features such as video calling, chat-based messaging and powerful analytics.
That means no forced tethering to desks or physical offices; and the ability to communicate with your teams and customers in a range of super-accessible and smart ways.
And, leveraging its ownership by parent IDT Corporation (NYSE: IDT), its service includes unlimited calls throughout North America and to over 40 countries.
Oh, and it’s all beautifully unified AND delivers significant cost savings.
“Helping businesses grow by moving their telephony into the cloud is of course how we make the biggest impact,” says Fink.
“We enable businesses to get more out of the way they communicate with their people and their customers whilst at the same time delivering tremendous efficiencies. We combine all of that with amazing customer service. Ultimately, business is about human relationships”
Back in the day, when he was starting out, Fink made it his business to know his customers’ birthdays.
“I want people to want to work with us because they get a customer or a partner or an employee experience that goes way beyond what any contract dictates; and because they understand that we’re right there with them, no matter what kind of journey they’re on.
“Right now, that journey includes learning how to run a successful business during a pandemic whilst preparing for a post-pandemic environment. We have to help our customers breach the confines of technology to connect on a human level with their customers at a time when in-person communications are often impossible.”
Fink talks fondly of his first trainer encouraging him to place huge value on personal relationships and recalls how, much later, he would have master/student one-on-ones with his inspirational mentor and now Chairman of IDT, Howard Jonas.
“Howard has been, and continues to be, a huge influence,” he says.
Fink also draws strength from his colleagues.
Jonah Fink
“I listen carefully to everyone in our organization because each of them has deep expertise in their field,” he says. “Together, we are much stronger than the sum of the parts.”
Every week he stages one-on-one “chill times” with all of his direct reports.
Although his personal journey from paper clips to President is the gift that keeps giving, it’s when you get him talking about the here and now that he is at his most infectious.
“Increased efficiency and productivity is right there in the cloud,” he says.
“We want to guide businesses there. We want to understand their pain points and we want to show them how they can get closer to their customers. For example, every vertical has a CRM and our customers sit in those portals all day every day. We don’t want them to have to swivel–chair to another communication platform in order to interact meaningfully with their customers or support teams. Some businesses are still using legacy voice platforms and it excites me so much to think of them digitally transforming so they can leverage remote working and video calling.”
See? Infectious…
“I love that those businesses can grow with us. I know I have to work on my patience but I want to help them get there fast.”
In fact, Fink is so keen on spreading the word that he’s offering businesses 50% off their existing bills for the first six months if they join the net2phone family.
Now THAT’S the kind of human touch we all like the feel of…
from UC Today https://ift.tt/3sgftxo
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