Video communications over the last year, whether in our personal or work lives, has dramatically increased. Social distancing measures have kept many people in their homes, decreasing in-person communication frequency. A practice created out of precaution soon became a problem for every form of human interaction, from grandparents wanting to see their grandchildren to companies needing to keep their employees engaged. Video, once considered intimidating and complicated, suddenly became an everyday solution.
Chad Sears
With everything that happened in 2020, from massive fires, food shortages, and a pandemic, the need to communicate quickly, effectively, and human-to-human forced people to adapt to video communications as a viable medium. And, for the new, highly fluid remote work world, it became mandatory. As a result, Qumu, itself a work-from-anywhere company, developed Enterprise Video as a Service (EVaaS)
as the always-available, instantly intuitive video solution that connects anyone, anywhere.
Qumu’s industry-leading EVaaS experience highlights the importance of companies investing in people, technology, and process to ensure everyone stays connected. And that includes putting in place the flexible, scalable infrastructure and the training needed to keep video easy and productive. Qumu has helped their clients optimize the video experience through a series of best practices making high-quality video content entirely self-service. More and more enterprises want everyone—at all levels in the organization — completely comfortable with the medium and readily equipped to generate valuable, authentic, content.
Qumu Works Everywhere
The beauty of Qumu’s built-in content management solution is that it stores, manages and secures video in the cloud as a centralized video resource while simultaneously making it much easier for video content to be shared and repurposed across the organization. Now, video is immediately available within the applications employees already use, such as Workplace from Facebook, Teams, Slack, SharePoint, or the company portal. The same video can be embedded anywhere with Qumu’s intelligent widget so the end viewer can watch content in the tools they are accustomed to using. The focus of Qumu’s technology is to bridge the gap between tools and technology without placing an extra burden on the viewer. Additionally, video also allows for more frequent enterprise communication.
Qumu Solutions Connects Companies and Communities
EVaaS has become the vehicle to enable remote work and collaboration. Especially with global enterprises, there are unique challenges to keeping all employees on the same page. With Qumu’s asynchronous video capabilities, everyone can get the same messaging and have the same level of awareness regardless of where they are in the world. Large in-person meetings or global, multi-presenter events, that previously took months to coordinate and required a specific presenter to travel to multiple worksites, can now take place online with more immediacy. For example, town halls that were once held quarterly or annually have been condensed and are more frequent and focused to address the more immediate topics that employees are concerned about.
Qumu’s Chief Customer Success Officer, Chad Sears, provides additional insight on how their dynamic offerings enhance client engagement. “I haven’t been on a customer visit since March of last year,” says Sears.
“That means we have to find new ways to connect with customers over video. We’ve started sending short-form video summaries of our calls to clients as a way to abbreviate the information they need in just a few minutes”
Shorter videos that disseminate information quickly and encourage interactivity will become the standard across many industries.
With travel and safety restrictions in place, many physical events have been reimagined as virtual events. For instance, in 2020, the American Foundation for Suicide Prevention (AFSP) could not host their annual in-person fundraising event in New York City due to COVID restrictions. They connected with Qumu, and in six weeks, the event transformed to a virtual format. Using video, the AFSP was able to leverage celebrity appearances that would have otherwise been impossible with an in-person format. Not only did the AFSP pull off a successful event, but they also surpassed their fundraising goal by approximately $200,000 with the aid of Qumu’s video solutions. Many events will never go back to in-person formats, while others will adopt a hybrid in-person/online approach. And time after time, EVaaS has proven to be a method to transform events for higher returns, thanks to lower overhead and much greater audience reach.
A New Standard for Tomorrow
Looking to the future, video will evolve with the needs of the end user. One thing is certain: the landscape is forever changed. We’ve learned from a global crisis that video is mission-critical to almost any organization, for day-to-day collaboration and for sustainability. And Qumu’s EVaaS will play a vital role in delivering and managing the rich video experiences that are no longer a luxury, but rather a necessity for communication and collaboration in this new remote workplace environment.
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