Platform integration of the various UC vendors is “key” to a successful transition into a hybrid working model, according to Dan Worman, Executive Director at Cinos.

The AV and UC specialist counts Microsoft, Cisco, LG, and Poly among its vendor partners and its customers include NHS Trusts, government departments, police forces, and private sector organisations.

Worman told UC Today that as its AV business was negatively impacted by lockdown restrictions over the past 12 months, its UC services were in high demand by customers who were using variously using Teams, Cisco Webex and Zoom, among others.

As a return to the office looms and hybrid working starts to take shape, integrating these platforms with each other is the next big hurdle for the UC industry, he said.

“The challenge moving forward is making sure that all of those tools work with one another, certainly from a unified comms perspective RingCentral will want you to use RingCentral and Microsoft Teams want you to enable the calling features within it,” he elaborated.

“But if you look at this holistically, being able to make sure that all of these communities of people can actually work with one another – irrespective of what tool they use – is going to be key moving forward.

“We’re placing a lot of bets on that integrated approach and giving organisations the best of all worlds.”

Cinos recently launched its own Mobile Virtual Network Operator service which is underpinned by the EE Network and offers a range of tailored subscription services for any device that requires a mobile connection. A special Cinos SIM card can be used in mobile, PC, tablet, and IoT devices with options of calling and data bundles.

Worman said that the firm had been mulling over a mobile move for a while but the popularity of hybrid working was a driving factor in launching the mobile network now and that the new mobile network is the “icing on the cake” of its portfolio.

“I don’t think fixed mobile convergence has taken off in the UK as it has done in Europe and the rest of the world,” he stated.

“If you look at this new hybrid model of work, everybody does need a mobile device – you can’t really get away from that fact. But when you can start to converge the mobile device with the unified comms platform in a fixed mobile convergence approach, that leads to some very interesting opportunities for us.

“I see mobile being a huge differentiator for us because we have that end-to-end capability of all comms.”

 

 



from UC Today https://ift.tt/3v12DVN