Apps are where it’s at. 

From onboarding to purchasing, customer experience to full-blown mission-critical functionality—an app is no longer optional, it’s essential. 

Businesses need apps to deliver convenience, content-richness and super-secure interactivity with their customers in order to stay competitive. 

Remote working and ‘unified everything’ means mobile communications apps in particular have become the new standard for organisations across the globe, no matter how big or small.  

But there’s one problem: developing from scratch is a complicated, time-consuming, and expensive process. 

Feature-rich apps with high-quality audio and video capabilities take time and money to bring to life.  

Building the passably-functional is one thing; constructing an agile platform that has the power to integrate advanced features with top-notch security is a whole different ball game. 

The former comes in at tens—even hundreds of thousands of dollars. 

The latter is more like millions. 

So, what’s the real cost of building a mobile app in 2021? 

Meet Acrobits: the face of white label mobile communications

Czech-based integrated video conferencing giant Acrobits has many of the answers—and all of the expertise. 

It’s award-winning Cloud Softphone platform—effectively an off-the-shelf DIY app-building solution—saves on development and maintenance costs and pulls from one of the richest feature sets on the market. 

It’s in-house app building made simple. 

And it’s a game-changer on every level.   

“Building a real-time communications app from scratch is expensive,” says Acrobits founder, Rafael Torreblanca. 

“You have to consider the costs of hiring an experienced development team, deciding between in-house and outsourcing, providing ongoing support, and creating a user-friendly experience that will keep your customers satisfied. It’s far from easy and takes thousands of hours. 

“With workforces already feeling disconnected and disorganized, companies can no longer afford the extra time it would take to build a mobile communications solution on their own” 

“Also, your mobile app won’t update itself. You have to spend resources supporting and updating your app throughout its life cycle. You also have to navigate OS updates from both Apple and Android.  

“Ease of access across devices is no easy feat to accomplish and calls for a full-time development team.  

“Minimum entry-level cost? $250,00.” 

Indeed: a recent Enterprise Mobility Management (EMM) survey found that the vast majority of enterprises were spending over a quarter of a million for mobility solutions, with the rest budgeting upwards of $1.5 million. 

Quality is everything in the communications space

When it comes to building your app, it may seem easy to hire a budget development agency but, like anything, you’ll get what you pay for. 

And when it comes to communications, anything less than perfect isn’t good enough. 

Low-priced app development services can often push out low-quality code that performs less than optimally, potentially leaving your team frustrated and your users dissatisfied. 

Crucially, Acrobits’ Cloud Softphone platform enables organisations to do it all for 90% LESS. 

It provides advanced, feature-rich functionality; crystal clear audio and video; file transferring; seamless mobile and desktop interoperability; end-to-end encryption for ultimate security; unlimited ‘pre-live’ testing capacity; and a transparent, affordable pricing model which allows customers to pay only for the features they use.  

Perhaps most importantly of all, it’s all sufficiently simple and accessible to be configured and deployed by existing in-house IT teams.  

“With the work-from-home movement in full swing, having a functional mobile communications solution up and running is necessary for companies right now,” says Torreblanca. 

“Any app that supports VoIP and remote work capabilities incorporates highly-complex features that take a great deal of time to develop. 

“Coding a basic app isn’t a difficult task, but constructing a real-time communications platform with end-to-end encryption, cross-platform support, and high-quality audio and video capabilities is far from a week-long project. 

“We’ve done all of that work already and have scaled the results in a way which enables us to roll out the technology and the functionality to others via Cloud Softphone.   

“We’re also able to provide an ongoing partnership with customers to keep it stable, updated, and bug-free; offer customer-facing tech support and performance monitoring; and issue and maintain user licences. 

“It’s everything you’d get if you’d built the app yourself from scratch, but at a tiny fraction of the cost.” 

So, whether you are a direct customer or a channel reseller, it seems it’s a technological phenomenon with the potential to just keep giving.  

And that should make you very ‘appy indeed..! 

 

 



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