Highlight is a business dedicated to helping service providers succeed in a competitive landscape. The organisation offers a way to add value to your people and customers, boosting efficiency, productivity, and even brand reputation.
With more than 20 years of experience working with operators in the digital landscape, Highlight built a service providing enterprise-wide visibility into the connectivity SPs deliver. This visibility is also available to share with customers, if you really want to highlight what makes your brand different.
The single, service-based view provided by Highlight is accessible throughout the entire provider, reseller, and customer chain. This means Highlight can powerfully increase the sales of services, enhance operations and service management productivity, and transform customer relationships.
Let’s explore the Highlight platform.
Highlight History
Highlight has been in the digital landscape helping service providers for more than two decades, so they know their way around delivering exceptional services. The organisation empowers service providers to harness network and customer data in a way that positively increases commercial outcomes and streamlines communications with customers.
Highlight’s platform addresses the issues service providers typically face when using traditional monitoring tools more intended for the enterprise. The company wanted to build a new system to fit precisely with the way service providers work. This system presents information that every member of the organisation can understand. It’s designed to actually be shared with your clients.
Highlight’s Service Provider customers appreciate the simple, frictionless visibility they get from the platform, and believe that this technology leads to stronger relationships with their end-users.
Highlight Key Features
Modern service providers demand a reliable way of delivering fast, effective connectivity across a range of technologies, from 5G and Wi-Fi to Ethernet and Broadband. Often, this involves using multiple upstream carriers in tandem, while simultaneously trying to add more value and scalability too. Highlight helps service providers to achieve their goals, without disrupting pricing for end-users.
Highlight has worked with major companies like Onecom, Maintel and Gamma in the past, and the company’s proposition works with all kinds of service providers, from mid-sized, to large resellers.
The Highlight platform features:
- Unique insights for the sales and service team
- Easy to manage multi-tenant environment
- Visibility into up-selling and cross-selling opportunities
- Customer relationship overviews
- Easy-to-read reports and analytics
- Customisable and purpose-built dashboards
- Easy deployment and configuration
- Auditing for existing networks
- Real white space analysis
Highlight’s information benefits both service providers and their customers, adding more value to the way companies and clients connect. Unlike other monitoring tools, Highlight offers reporting and visibility without the jargon, so you can share information with customers, MSP Resellers, and more.
Highlight also sets itself apart from the crowd as a highly shareable solution, putting more information in the hands of the people who can use it to improve performance and strengthen relationships.
Upcoming Highlight Platform Features
Highlight’s service assurance platform is constantly evolving to deliver more value to service providers and their end users. More than 10,000 organisations worldwide rely on this technology today, and Highlight is still introducing new solutions for business growth, such as:
- Growing support for SD-WAN platforms like Viptela and Meraki
- Enhanced support for Wi-Fi from Ruckus and UIbiquiti
- New Cellular Clarity feature set to help providers deliver higher-quality 4G and 5G data services
- Enhanced integrations with other platforms: Webhooks support passing information between ticketing systems, and Highlight. Other features also in the pipeline include extended SD-WAN functionality, to expand Highlight’s visibility into how SD-WANs are supporting individual services.. Extended Cellular Clarity is also on the horizon, along with an enhanced reporting toolset with APIs to permit service providers to use more extenal analytics tools, such as PowerBI.
Highlight Go to Market
Highlight is focused on reaching aggregator-level MSPs, resellers, and service providers who are keen to gain more visibility into their operations. To simplify the use of your Highlight experience, everything is built to make accessing information as straightforward as possible.
Companies can even review their entire IT estate using a birds-eye view, then zoom in on specific details to get more information for reports and insights. A cloud-based portal ensures companies have a centralised hub they can access at any moment, anywhere.
Overall, Highlight transforms the value of your networks, by strengthening the way you assess your operations and connect with end users. Sales managers can use Highlight to reduce churn and identify opportunities, while operations agents harness data and unlock the advantages of real-time updates. Elsewhere, service managers can use their visibility to better understand the customer, improve credibility, and proactively respond to issues.
Highlight has a solution for the full service, multi-tenanted provider environment. It’s definitely worth checking out.
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