You’ve got to hand it to tech. 

Throughout the Covid pandemic, it has kept global business working. 

Now – as that crisis is increasingly tamed and the great reopening continues – it is turning its attention back to where it left off: helping us save the planet. 

“When young people join our business and those of our customers, they are seriously interested in the green credentials and what technology exists to support them,” says Paul Gibbs, Sales Director at UK-based hosted telephony provider MyPhones, whose cloud-based hybrid working solution is the perfect case in point.   

“That’s because the implications of global warming and what we should be doing about it is taught in our schools.” 

It’s certainly the case that as our working population slowly gets younger, attitudes towards the green credentials of businesses large and small come into sharper focus. 

Pre-Covid, tech provided essential support for myriad eco-friendly initiatives, from battery power innovation to smart home energy management. 

Post-Covid, it is that new hybrid working model which has just as much to give to the cause. 

“Reducing our carbon footprint matters so much more to us all than it used to so it’s fantastic to be part of an industry that is so capable of driving positive change,” says Gibbs.  

“Every business will need to be increasingly engaged with the issues going forward and ensure they deploy the right supporting technology. 

“Of course, that has a positive impact on growth and success for a business like ours, but there is much more to it than that. 

“Doing whatever we can to safeguard the future of our planet – and helping others to do the same – is just the right thing to do.” 

The big hybrid win is of course reduced travel. 

It’s early days for dependable data, but it is reported that initial research suggests carbon emissions in the UK are down by 15% compared to a year ago. 

We know that 90% of people in the UK drive to work when they go into the office, usually alone. 

Estimates in the US suggest that working half the week from home could result in an emissions reduction as high as 77%, although air travel there clearly has a disproportionate effect on the number. 

But whatever evidence exists or emerges, the thinking doesn’t have to be smart to conclude that a better-connected world mitigates significantly against the potential for us to continue polluting it as we have in the past. 

 “Businesses are in the process of discovering what their new optimum working model looks like but an element of working remotely for everyone will undoubtedly be a part of the mix,” says Gibbs. 

“That means less travel; but also maybe smaller, more efficient physical office space too. We have all learned that cloud technology enables us to work differently and more efficiently. 

“Getting that balance right – with the right amount of physical interaction with colleagues and customers – is really important, but we can have confidence that the technology is able to support whatever model works for us. 

“That’s a great position upon which businesses of every size can build a green strategy that delivers tangible results.” 

As well as providing technical support to its customers, MyPhones is also looking hard at its own green credentials. 

Its internal hybrid working model has already massively reduced its workforce’s combined daily carbon footprint; it has installed electric vehicle charging points at its HQ; it has streamlined its supply chain to reduce deliveries to customer sites, and it has introduced eco-friendly waste management. 

“Everyone can do something,” says Gibbs. “And when you do, it feels really good.” 

  • To learn how MyPhones’ cloud-based hosted telephony solution can support your customers’ journey to a greener future, visit www.myphones.com

 

 



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