Nordics cloud and technology services group Advania has entered the UK market by acquiring Content+Cloud, to take advantage of its Microsoft services expertise.
The acquisition will take Advania’s group turnover to a combined £800m (SEK 10bn), with a workforce totalling around 3,500 staff across Sweden, Iceland, Norway, Finland, Denmark and the UK.
Content+Cloud has UK offices in London, Manchester, Milton Keynes, Reading and Cardiff. It also has 21 partners around the world to enable it to provide global services. Advania operates across 27 locations in the Nordics region.
As part of the combined group, Content+Cloud will continue operating as a Microsoft-focused cloud services and digital transformation partner, which includes the delivery of Teams unified communications services.
In February this year, Content+Cloud entered the US market with the acquisition of Sipcom, a global provider of unified communications to enterprises and the public sector, including having a big presence in the UK.
Together with the existing senior leadership team, CEO Peter Sweetbaum will continue to lead Content+Cloud, while expanding Advania’s reach and breadth of services into the UK market. Content+Cloud will also be able to introduce its services into the Nordics region.
“Being able to join forces with Peter and his team is an exceptional opportunity for Advania to enhance our customer proposition and to scale our offering outside the Nordics,” said Mikael Noaksson, CEO of Advania.
“The acquisition of C+C is a major step towards becoming a leading northern European IT services provider with our decentralised model, customer intimacy focus and long-term relationships.”
Content+Cloud operates across all three Microsoft clouds, including Modern Workplace, Azure and Dynamics.
It has 16 Microsoft Gold Certifications and six Advanced Specialisations, and is the only UK partner to have Advanced Specialisations in Intelligent Cloud (Azure), Modern Workplace and Security, and Business Applications.
Peter Sweetbaum, CEO of Content+Cloud, said:
“Over the last five years, we have brought together some of the most exciting businesses within the Microsoft technology ecosystem, making us a leading Microsoft cloud services and digital transformation partner in the UK.
“Becoming part of the Advania Group presents an incredibly exciting opportunity for the group to build a leading European technology and transformation provider for our clients.”
The deal represents a realisation of assets for private equity firm ECI Partners, following five years of investment in Content+Cloud, and backing five acquisitions by the company. Goldman Sachs Asset Management will continue to be the majority shareholder of the Advania Group.
The transaction, the value of which has not been disclosed, will be completed during this month.
Last year, Advania acquired Danish IT managed services company Kompetera, and Finnish unit Accountor ICT, the infrastructure and cloud services subsidiary of the Accountor Group.
from UC Today https://ift.tt/3pL6Qvn
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