Zoom has launched a partner for platform that is designed to help them bring in new business.

The Zoom Partner Demand Center is a “turnkey solution” designed to help the channel go to market with Zoom and contains functionality such as email campaigns, social meeting marketing, digital advertising and video marketing.

Joan Morales, Group Partner Marketing Lead at Zoom, said:

“The Zoom Partner Demand Center strives to provide our partners with the tools they need to be successful, including resources designed to help users upskill their existing team”

“At Zoom, we support our diverse partner network with advanced capabilities that enable better ways of doing business.

“Whether you’re hoping to run a robust email campaign, or are trying to generate general awareness through social media, elevate your marketing efforts with the Zoom Partner Demand Center.”

Zoom said that the platform can help partners create content in more than 50 languages via an integration with Google Translate.

The platform, which is powered by white label channel marketing firm StructuredWeb, also contains features to help businesses upskill their users with support for online training, as well as access to a “partner marketing concierge service”.

Zoom has made several announcements this year designed to drive growth across its partner ecosystem.

In September, it revealed its bring your own carrier programme, which lets resellers sell licences that connect a customer’s existing PSTN calling plans into the Zoom Phone platform.

Earlier in the year, it appointed Nuvias as a pan-European distributor, expanding on a deal that had previously seen the distie work as a master agent.

 

 



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