The move to a video first calling world is discussed at the point of sale as businesses review their back to office structure and policies.
Video calling, which dominated our communications at the height of lockdown, is a great peer to peer or conference business tool, but it does not replace the need for voice calling and the expected features that support the distribution of calls in a flexible and highly efficient manner.
Call distribution is paramount to providing a great customer experience. Sending calls to specifically skilled staff or nominated job roles, and having the ability to expand the distribution, whilst the caller waits in the queue with supporting messages, is always a healthy point of discussion and debate with potential customers.
Splicecom takes queued calls a stage further by offering busy callers, who are waiting in a long queue, the option to switch their call to a WhatsApp messaging conversation. This approach is efficient for the business being contacted as they avoid lost calls, and are able to easily help the customer through a leading messaging app that ensures both parties stay connected.
Splicecom is also acutely aware that CRM integration forms an important element to a sale, with CRM contact-based caller identification enhancing call routing plans. With cloud-based CRM adoption on the rise, thanks to its ease of deployment, encompassing such technology in a vertical sale becomes mandatory. The Splicecom team have worked to develop several vertically aligned packages that target customer profiles matching their channel partners, sales focus, and importantly, technical skills set.
Add to this the flexibility of the Splicecom SelectVoice UC and UCaaS platform which, in some verticals, includes features requested by UK customers, and partners can ensure they are delivering a winning solution.
Driving Verticals
Splicecom Head of Sales, Stuart Bell, said that Splicecom is intent on driving vertical sales, despite the vendor market being flooded with UC, UCaaS, SaaS, Cloud and hosted messaging providers.
“One vertical sale leads to another as resellers naturally build up a customer base to reference from, so a partner can focus marketing budgets and resources, such as social media and telesales teams, on their selected verticals.
“In turn, this gives partners the resources they need to demonstrate deep knowledge and understanding of the specific issues within that particular vertical market very early in the sales process.
“By focusing on the vertical features, benefits, and individual deployment preferences, such as on-premise or private cloud supported by OPEX or CAPEX pricing models, our partners are able to exude a level of confidence and professionalism others can only aspire to.”
Bell noted that many vendors loosely align themselves to verticals on their websites but don’t provide material demonstrating how their solution benefits specific sectors. Some may also apply an additional discount or deal registration-based rebates to nominated partners.
With Splicecom, each vertical has a specific branding, specific feature alignment where applicable, a targeted commercial offer and vertical-specific CRM or application integration support.
“Splicecom ensures our partners avoid a one-size-fits-all approach to new verticals,” said Bell.
“All the benefits we provide are supported by our vertical-specific marketing literature, such as Service-Call for hospitality, Medic-Call for GPs, and Care Homes”
“With the hospitality market emerging and once again gaining momentum, having a telephony solution that is directly connected to a front of house PMS system, such as Oracle Micros, is an excellent example of our vertical alignment.”
For more information about the comprehensive vertical offerings from Splicecom, visit: https://ift.tt/rSFvMlI
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