The marketplaces for Media and Entertainment, as well as the broader environment of Media, Telecoms, and Technology, are fast-paced and agile. This landscape and the technology within it have been evolving at an incredible pace for a number of years. However, like many industries, the space has seen significant growth in the past couple of years, as a result of the pandemic. 

Both in the TMT and entertainment industry, the challenges of COVID-19 have prompted massive changes in the technology required to keep businesses running smoothly. We’re seeing media companies rapidly embrace new solutions like AI and machine learning to better serve customers, while focus on mobility and flexibility in the workforce grows. 

Everywhere we look, Unified Communications is poised to deliver exceptional benefits to companies in search of flexibility, scalability, and growth. Let’s take a close look at how UC is influencing the media and entertainment spaces today. 

The Rise of UC in Media and Entertainment and TMT

The media and entertainment environment, as well as the TMT space, are both being influenced by a rapidly-changing world, influenced by dynamically evolving customer behavior, technological innovation, and the rise of a new workplace. 

While technology and communications brands consolidate and bring their solutions together in an effort to serve a wider audience, companies in the media and entertainment space are facing increasing pressure to deliver exceptional customer experiences. Unified Communications (UC), is accelerating at a sensational pace in this environment, set to reach a value of $167.1 billion by 2025. 

For those in fast-paced environments like media and entertainment, UC represents an incredible level of agility and flexibility crucial to success. Through Unified Communication in the media, entertainment, and TMT landscape, companies can:

  • Access better business insights: To stay ahead in a competitive industry, business leaders need access to constantly updated and relevant data. The Unified Communication landscape is perfectly suited to this flow of knowledge. An all-in-one environment for all of your communications makes it less likely you’ll have to worry about information silos between teams. Access to a constant flow of information and ideas allows for quicker innovation. 
  • Adapt to new trends quickly: With the ability to unify teams working from different environments, with access to the same consistent stream of knowledge, companies in fast-paced environments like entertainment, telecoms, technology, and media will be able to respond to changes in customer preference quickly. Teams can rapidly align on strategies to experiment with everything from NFTs to 5G in the new landscape and comes up with unique ideas for success as a group. 
  • Improve customer experiences: More than ever, customers in all environments are expecting more from the businesses they work with in terms of exceptional customer service. However, the only way to deliver a great CX is to start by ensuring users and employees on the back-end of a business are working in synergy. By bringing employees from a host of groups together, unified communications can ensure all employees have the support and insights they need to deliver amazing customer experience. 

The Trends of UC in Media, Entertainment and TMT

At a basic level, unified communications and “UC as a service”, or UCaaS, provides a central environment for companies in the media, entertainment, technology, and telecoms environments. Increasingly, this all-in-one landscape is becoming an essential tool for empowering the modern workforce, particularly as hybrid and remote work becomes more common.

While it’s difficult to know for certain how any fast-growing industry will evolve in the years ahead, we’re already beginning to notice some significant trends in media and entertainment, as well as TMT, including:

  • Consolidation: Increasingly, companies are coming together from a range of different environments to offer a wider range of services and solutions to end customers. In this landscape full of rapid M&A activity, unified communications ensure unifying teams from different environments can be as simple as possible. The right communication landscape is at the heart of successful team work.
  • Artificial Intelligence: Artificial Intelligence is playing a significant role in the way all kinds of companies leverage unified communications. For media and entertainment companies, AI can make it easier to pinpoint trends in customer discussions, and track opportunities for success. The right AI solutions can also play a powerful role in improving team productivity, paving the way for instant access to information through bots and virtual assistants.
  • Hybrid workforces: The hybrid workforce is a rising and crucial trend in virtually every industry today. For businesses in media, entertainment, technology, and telecoms, unifying a team distributed across a large geographical landscape will be essential. Thanks to unified communications, it’s possible to synchronise staff members wherever they are. Companies can even make it easier to host meetings between staff from different parts of the world, with real-time translation and AI-enhanced scheduling, for faster, more innovative team work. It all starts with the right UC service. 
  • Overlapping as a service technology: Maintaining access to the right information and ensuring team members are empowered wherever they are increasingly means creating a single pane of glass for productivity. Because of this, many businesses in the media, entertainment, and TMT spaces are exploring opportunities to link multiple aspects of their “as a service” investments. We’re seeing a massive increase in the number of teams wanting to access UCaaS and CCaaS on the same cloud environment, for instance. 
  • Extended reality: Extended reality could be a powerful tool in the media and entertainment space for a range of reasons. First, it provides employees with a more immersive environment where they can explore ideas and come up with new products or concepts. At the same time, extended reality opens new doors for the ways companies interact with customers, leading to new kinds of client relationships. 

Leveraging the Benefits of UC in Media and Entertainment

Increasingly, Unified Communications is emerging as a crucial investment for any business trying to compete in a rapidly-changing landscape. With unified communications technology, entertainment and media companies, as well as technology and telecoms firms, can innovate faster, work more collaboratively, and pave the way for more meaningful customer experiences in the future. 

 

 



from UC Today https://ift.tt/JKO1Ixw