On March 1st, Yeastar launched its brand-new tagline: ‘Digital Value, Delivered.’ To the leading provider of UC and Digital Workplace solutions, the new tagline is much more than a mere rebranding move: it is meant to reflect the company’s updated vision, created out of close attention to recent market shifts.
Yeastar has been simplifying communications and workplace operations for businesses around the globe for 16 years now, from the initial adoption stage to day-to-day management and ongoing scaling. While the company has always been committed to helping its 350,000+ customers harness technology to fulfill their business needs, the new tagline reinforces a more specific commitment: providing them with a seamless experience throughout their digital transformation journeys.
Supporting Digital Transformation in the Future Workplace
In the past two years, Digital Transformation processes in businesses have been inevitably accelerated because of the new reality. Hybrid Work is taking the place of the traditional office-based working method, cloud-based communication is becoming indispensable, and smart workspace solutions are on the rise.
Realizing that the way we all work has changed and will continue to, Yeastar has made a conscious decision of both adapting its existing solutions to the new normal and increasing its product range further to provide even more value to its customers. And not just any value: digital value. The company’s new message to its customers and partners acknowledges the persisting need of staying connected and productive even as the setting transforms.
What is ‘Digital Value’ to Yeastar?
Yeastar’s message to its clients is can be reduced to this: Change can be complex – but with us, it doesn’t have to be.
“There’s no doubt that transformation, and digital transformation in particular – requiring adopting and adjusting to new technologies – can be hard, pricy, and time-consuming,” notes Prince Cai, VP at Yeastar.
“Our mission is to get past those limitations and help our customers create and maintain a collaborative and connected workplace; not only surviving the Digital Transformation journey, but actually enjoying it.”
To fulfill this mission, Yeastar delivers a full range of easy-to-use solutions meant to support and enhance various aspects of the Digital Workplace.
“We try our best to adapt to the unique needs of every business. That’s why we make sure to provide our customers with the most accessible and future-proof technologies possible,” Cai shares.
The digital value that Yeastar provides to its customers can be divided into two sub-categories: business communications and workplace scheduling.
When it comes to its UC&C solution range, Yeastar’s key goal is enabling businesses with effortless communication and collaboration, anytime, anywhere.
“That’s why we allow every client to choose their preferred deployment method: hardware, software, or as-a-service,” Cai explains.
The company’s relatively new workplace scheduling solution, Yeastar Workplace, aims to support Hybrid Work from an additional angle. The solution is a comprehensive mix of cloud-based platforms, interactive hardware facilities, and IoT-based smart devices.
“We’re really excited about this solution since we see how powerful it can be in optimizing the use of office resources, improving work efficiency, and enhancing employee experience,” Cai says.
Digital Value for Partners, Too
Yeastar’s new vision doesn’t only apply to its business customers – it applies to its partners, too. The company works closely with a global network of partners, helping to deliver, implement and maintain its solutions around the world.
“We make sure to keep our onboarding process as seamless as possible and provide our partners with the most intuitive tools, so they can build a recurring business model, increase their customer base, and create solid and lucrative relationships with clients,” Cai shares.
“At the end of the day, our purpose is simple: making digital transformation accessible to everyone”
from UC Today https://ift.tt/5qfsON9
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