The software industry has moved rapidly in recent years, from a traditional license and maintenance model to the widespread adoption of “as-a-Service” subscriptions.
There’s no doubt that the subscription business model has taken the world by storm and further uptake has undoubtedly been accelerated by the COVID-19 pandemic. Now users can subscribe for almost anything, from food to cars, as well as IT and software services. Customers can spread payment on a monthly basis, rather than a Capex model, making it easier to purchase services with lower upfront investment.
As organisations go through transformations, they’ll need to get comfortable with change. Ways of working, employee needs and skillsets are all going to be different, whether they’re hybrid working, fully remote, or staying on-site or office-based.
Mitel understands the need to adapt and change easily. Customers receive flexibility and choice in terms of solutions, as well as payment models. Subscriptions can enable businesses to scale and adjust communication stacks as the business grows, adapting as the needs of the organisation and employees change, allowing them to take advantage of new opportunities.
Mitel’s Subscription Benefits
Customers want to stay ahead of the curve with digital transformation and it’s about getting the right balance with subscription. Mitel has it all covered, with:
- Simplified purchasing – choose from wide range of products and applications to exactly match the customer need
- Flexible deployment and payment – mix and match between cloud and on-premise deployments, with a commercial model that lets customers transition their communication infrastructure at their own pace, whilst enhancing their business capabilities and driving growth
- Agility: Update technology capabilities as the business requires, making it easier to adapt to business change or industry change, with a shorter planning cycle
- Predictable budgeting – There’s no need to pay upfront to access the latest communications software, simply paying for services on a monthly subscription basis
- Reduced cost barriers: Easier to purchase with lower upfront investment and an ongoing Opex contribution, with clear and forecastable cost base
Giving Customers Choice
Mitel puts organisations in control and are focused on enabling customers to do more to enhance their current investments. That’s why Mitel lets businesses choose what they add and how they pay for it, for ultimate flexibility. With Mitel, businesses can:
- Transact via a subscription model
- Add a subscription model to extend and enhance current solutions (for example, an application or product)
- Buy outright (such as a perpetual license model), if required
- Choose a combination of both
Businesses can adapt users and profiles as the organisation scales, and adjust products, applications, add-ons and services to unlock new capabilities. By offering a choice of options across product portfolio and markets, Mitel is enabling businesses to choose a commercial framework that fits their needs and unique situations, so they can adapt to subscriptions at a pace they are comfortable with.
Switching to a Mitel subscription model means businesses can take advantage of new opportunities as soon as they present themselves. Businesses can also change organisational direction with less friction, enabling them to evolve and progress easily.
Vendors and the channel need to meet customers’ needs, and subscription is an increasingly asked-for option. There is also a range of benefits on the supplier side, for example, more predictable revenue, potential for closer customer relationships, and valuation impacts.
The future of subscription
The subscription model is here to stay. According to the Washington Post, UBS financial services predicts that the subscription economy will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now.
To manage a business in today’s turbulent world, companies need choice and flexibility. Vendors should provide customers with the solutions and packages they want, in the way that they want it, when they want it.
That extends to the payment method. It’s evident that choice, flexibility and maximised opportunity are top of the agenda for customers, and they are switching increasingly to a subscription model. Mitel is dedicated to meeting businesses wherever they are, and supporting them (not forcing them!) as they move to subscription-based payment model.
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