Just in case you were in doubt: conference season is upon us. It’s been too long since face-to-face events were a reality, but things are finally starting to get back to normal, at least to a certain extent.
After a much-needed warmup at Enterprise Connect at the end of March, the UC & AV industry are gearing up towards ISE, to take place in Barcelona in early May. Having participated in the former and being set to participate in the latter, video collaboration solution provider DTEN is excited to showcase its recent innovations and meet partners and customers in the flesh.
Rick Corteville, CMO at DTEN, shares three key trends the company is most thrilled about going into ISE.
‘Solutions’ Rather Than ‘Products’
Speaking with both customers and channel partners, DTEN has recognized a consistent need for overall solutions catering to Hybrid Work environments, rather than an amalgamation of various products. The company has definitely made sure to keep that emerging trend in mind while planning their ISE booth.
“Designing our booth, we’ve constructed a flow meant to mimic the real-life experience of entering an office in the new Hybrid environment,” Corteville shares.
“As an attendee comes into the booth, they’ll be able to experience hands-on the kiosk mode of our ME Pro by contacting a Virtual Receptionist (in this case, played by a devoted DTEN employee) to gain access to the space,” he explains.
“Following this, we’ll be able to realistically showcase the Workspace Reservation feature, allowing visitors to secure a desk elsewhere in our booth and then ‘check-in’ to one of our devices”
Through these demonstrations, DTEN will show how their technology can help alleviate any employee-anxiety around returning to the office, by keeping the experience intuitive and easy to navigate.
Making Interoperability Easier
Another theme that often comes up among companies is the need for interoperability between various platforms and products when it comes to video collaboration solutions, without having to compromise on user experience.
While DTEN’s D7 range is designed for the Zoom Rooms experience, it doesn’t limit the end user to just Zoom for video collaboration. Via Zoom and the Guest Join feature, users can access in just one click meetings initiated on other platforms, such as Microsoft Teams or Webex.
In addition, devices such as the ME Pro and the DTEN GO come with DTEN’s Smart Connect, which delivers BYOD functionality to enable any platform support, leveraging the microphones, cameras and touch screen on the device.
Finally, the DTEN booth will also allow attendees to try out the recently launched DTEN Mate, which can be set up as a Zoom Rooms controller or scheduler. This will also be the first opportunity in EMEA to see the DTEN ONboard, the first device solely developed for Zoom’s new Advanced Whiteboard feature. Both products support any Zoom Rooms environment, even those containing existing, non-DTEN video collaboration equipment.
“We recognize that companies may have other brands in their conference rooms,” Corteville notes.
“That’s why we’ve designed the DTEN Mate and ONboard to complement an existing set-up with more advanced technology, and we’ve incorporated that into our booth as well.”
Reconnecting with Colleagues and Partners
No disrespect for remote demos and video brainstorming sessions – but there’s truly nothing like an in-person get together to really feed off other people’s creative energy and make new connections. That hunger for face-to-face interactions with partners and customers is the third trend making DTEN excited for ISE.
“These in-person events provide a great forum to reconnect with colleagues, partners, and customers, as well as showcase our products and our latest innovations in a truly hands-on manner,” Corteville shares.
For DTEN, it’s also an opportunity to express their gratitude to channel partners for playing a key part in the company’s growth over the past couple of years.
“Our partners bring enormous value to customers, ensuring delivery of our products in a timely manner, even when the industry is experiencing major supply chain constraints,” adds Doug Remington, GM for DTEN EMEA.
“Their profound understanding of our solutions and our global support platform (Orbit) ensures clients across countries are provided with the best recommendations and support for their collaboration needs. Being able to reconnect with them in person means a lot to us”
Come visit DTEN at ISE at Booth 2C400 this May in Barcelona!
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