Avaya has announced a significant new partnership with Wavenet this week at Gitex. The move will allow UK partners to sell UCaaS services in a wholesale model with Avaya technology for the first time in years, giving them ultimate control of their customers.
The announcement comes just two years after the Avaya Cloud Office (ACO) partnership with RingCentral was released with an agent model. As a mature channel, the move was met with some scepticism by the UK Channel at the time.
Wavenet will now become a wholesale service provider and Tier 1 Value-Added Reseller of Avaya OneCloud, including the hotly anticipated CCaaS offering. The proposition is expected to be available to partners in the UK in Q1 of 2023.
UC Today spoke to Anthony Black, Director of Wholesale at Wavenet; he said,
“We have spent the last 12-15 months developing a UC Avaya proposition. It’s like an IP Office in the cloud which is suitable for our customers.
“As an (Avaya) partner, we know what we want because we need it ourselves. We are going to put a full wrap on this proposition and get it out into the Avaya partner base.
“We will provide Avaya partners with the platform to provision, support, de-provision, amend and get the CDRs from Wavenet to bill those customers themselves.”
What does this mean for the current public cloud offering and ACO (Avaya Cloud Office)? Ali Hastings, Director of Channel, UK&I, said, “We have a public offering, and that is absolutely here to stay; it has a place in our portfolio.
“We have a huge base of loyal partners out there that want a wholesale offer and want to be able to provide their own solution; they have not been able to do that for some time.
“We are bringing that flexibility and agility back so they can build their own service offering.”
Fadi Moubarak, Vice President – Channels, Avaya International added, “Our agreement with Wavenet will enable our joint partners to position an enterprise-class solution without the enterprise-class pricing.
“Being natively cloud-based, the platform will keep customers at the cutting edge in terms of feature sets and can be flexibly tailored and deployed in diverse ways to match the requirements of any business.”
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