One-size-fits-all communication services are no longer appropriate for today’s rapidly evolving companies. In a world where workplaces and communication strategies are constantly changing, business leaders need to be able to adjust their technology to suit their needs.
As a result, CPaaS (Communication Platforms as a Service) solutions are emerging as an increasingly popular alternative to traditional phone systems and tools. At present, the CPaaS market is expected to reach a value of $26.03 billion by 2027, growing at a CAGR of 32.3% – faster than many other communication technologies.
The question is, which CPaaS solutions offer the best combination of features and capabilities? Here are some top CPaaS providers business leaders should consider in 2023 and beyond.
1. Webex Connect
Built by the leaders at Cisco, Webex Connect is a comprehensive cloud communications platforms designed to integrate communication tools with existing back-end systems and tools. The powerful solution makes it easy for developers to build and test applications, with a secure, scalable, and fully compliant ecosystem in the cloud.
APIs, low-code tools, and pre-built solutions ensure any organisation can rapidly build the capabilities they need for excellent customer service and communications into their ecosystem. There are CPaaS video API and SDKs available, powered by the Webex infrastructure, as well as a host of tools specially design to improve customer conversations with orchestrated journeys.
2. Azure Communications Services
Microsoft’s Azure Communications Services solutions is one of the recent additions to Microsoft’s growing portfolio as a communications provider. The solution includes access to a host of APIs and tools which make it easier to integrate real-time communications via video and voice into existing technologies. There’s also support for inbound and outbound calling, chat, and text.
Azure Communications Services offers access to a streamlined development environment, via a fully managed Azure platform with Visual Studio and GitHub tools. Users can access open-source SDKs with seamless interoperability with Microsoft Teams. Plus, the technology is fully compliant with the latest industry regulations and standards.
3. Sinch
Focused on helping companies to reach their customers across any digital channel, Sinch offers a phenomenal CPaaS platform for building applications with access to global SMS messaging. The solution includes its own WhatsApp Business API, which companies can use to deliver flawless, personalised experiences across popular messaging tools.
There’s also a Sinch verification API available, which helps companies to secure branded experiences for customers with multi-channel user authentication across various communication channels. Sinch has API solutions available for email, voice, messaging, and more, so companies can reach their customers anywhere.
4. Amazon Chime SDK
Produced by the cloud experts at AWS, the Amazon Chime SDK is a CPaaS solution which empowers companies to embed intelligent communication features into their existing applications. It’s possible to infuse apps with video, voice, and messaging capabilities. What’s more, the API solutions come with access to AI and machine learning for increased innovation.
With the Amazon Chime SDK, business leaders can quickly gain access to WebRTC capabilities, live transcription, SIP trunking, PSTN audio, and messaging functionality, all empowered by the amazing capabilities of the AWS cloud landscape.
5. Alcatel-Lucent Enterprise Rainbow
ALE’s CPaaS solution is a phenomenal choice for businesses in search of a rapid and convenient way to transform their communication strategy. The technology gives businesses everything they need to bridge the gaps between employees and customers, via an interoperable multi-channel ecosystem. There are even specialist CPaaS solutions available for different verticals.
ALE Rainbow integrates with technology solutions like Microsoft Teams, ServiceNow and Salesforce, and provides a fully open and flexible architecture for developers. The platform can adapt to any company’s needs, and is constantly evolving with new technology partnerships.
6. Twilio
Perhaps one of the biggest names in the CPaaS landscape, Twilio offers companies access to a phenomenal range of flexible features for communication. The Twilio ecosystem is packed with a multitude of communication APIs for voice, video, SMS, and anything else companies can think of. There are programmable contact feature options available, and a comprehensive back-end where users can manage all of their APIs in one place.
Twilio helps companies to accelerate digital transformation with intuitive APIs and programmable solutions which adhere to virtually every business need. Companies can even access specific tools for different industries, such as retail, hospitality, and healthcare.
7. MessageBird
MessageBird is an omnichannel communications platform built with global scalability in mind. The company allows businesses to rapidly improve any business interaction, by connecting multiple channels in an all-in-one platform. Users can access APIs for push notifications, marketing messages, two-way conversations, video meetings, appointment booking and more.
There are also various tools available for improving account security, such as multi-factor authentication. MessageBird offers connectivity to major market-leading apps for communication too, such as WhatsApp, Line, Facebook Messenger, and Instagram Direct.
8. Bandwidth
A leader in the communications space, Bandwidth offers a host of different tools, products and services for business leaders. The CPaaS solutions provided by the brand cover everything from calling, texting and video to 911 messaging and security. The suite of APIs created by Bandwidth give current and potential customers access to endless scalability and growth.
What’s more, Bandwidth offers fantastic customer support for every business, with in-depth articles for guidance, and a self-service portal for setting up connections between applications. There’s also an industry-leading dashboard for buying and porting numbers from one provider to the next.
9. Plivo
In over 190 countries, thousands of companies trust Plivo to access cloud communications capabilities. Rated as one of the top CPaaS innovators on the market, Plivo offers API access for dozens of different features, from MMS and SMS, to voice and video. Companies can use Plivo to add cloud SIP trunking into their system, unlock new phone numbers around the world and create a custom messaging environment from scratch.
Plivo also recently introduced the new Omnichannel contact centre environment for service teams called Contacto, which supports businesses in unlocking the benefits of API integration within the contact centre environment on the cloud.
10. Vonage
Vonage has rapidly emerged as one of the top communications vendors in the world, with a host of contact centre solutions and communication APIs on offer. The flexible Vonage ecosystem comes with access to APIs for video, voice, SMS, and verification. Everything is built by developers for developers, and users gain access to a range of support tools too.
Vonage allows companies to access technical experts and developers for help designing the most immersive CPaaS experiences around. Plus, Vonage offers a range of programmable solutions for contact centres and messaging systems too.
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