In virtually every industry, demand for video has skyrocketed in the last couple of years. Companies rely on video cameras and software to unite crucial team members, inspire innovation, and generate more meaningful customer interactions. In the healthcare landscape, video has long been an essential tool for those contributing to the new age of medical care.
Healthcare providers leverage the power of video to connect physicians, patients, and clinicians through engaging telehealth solutions. This trend has grown particularly popular recently, as the global pandemic has pushed more innovators to connect with patients remotely.
At the same time, video communications strengthen collaboration between specialists in a distributed and complex industry while contributing to the innovative capabilities of medical devices. Some cameras can even assist with recording valuable content for training purposes.
The challenge for most companies is figuring out how to select the right medical camera for each use case. Here are the steps brands can follow to boost their chances of success.
Step 1: Assess Use Cases
A “medical camera” can be a multi-faceted term in the healthcare industry. Medical cameras can be specialist devices specifically chosen for crucial procedures. They can also be tools accessed for patient care, collaboration, training, and compliance.
To choose the right hardware, business leaders must first consider the specific use cases they want to address. Some of the most common options include:
- Medical procedure cameras: Medical procedure cameras are designed with unique technology to make them suitable for imaging in the medical space. These cameras can capture information and upload it to the cloud during a surgery or medical procedure. They’re often extremely small and innovative, intended for specific use cases.
- Patient care: According to McKinsey, telehealth utilization has stabilized at a growth rate of 38 times the levels witnessed before the pandemic. Using collaboration tools and cameras, companies can connect with patients, walk them through a procedure, and even conduct examinations using 4K video imagery without needing an in-person meeting.
- Collaboration: Medical teams rely heavily on the ability to draw insights from professionals from a range of different disciplines. Collaboration is often necessary when working on complex cases, and interactions can be significantly enhanced by cameras designed for individual, group, or conference-style meetings.
- Education and Training: Collecting video data in the medical environment makes it easier for healthcare professionals to train up-and-coming industry leaders. With the right video tools, it’s even possible to stream lessons and sessions directly to specialists across the digital landscape and engage with students as they learn. Tools like the AVer PTC320UV2can even track people, voices, and presentations in real time.
- Compliance: Cameras used for compliance are often used to monitor activity throughout the healthcare ecosystem and flag inappropriate actions. These tools can be enhanced with features like facial recognition and motion-activated zoom. They can also come with access to AI solutions for understanding images and tracking compliance issues rapidly.
Step 2: Define Crucial Features
Following an assessment of the right use cases for each medical company, a healthcare brand needs to consider the essential features relevant to its camera investment. Some capabilities will be a must-have for virtually every type of camera. For instance, to ensure excellent detail and visibility, high-quality 4K streaming and exceptional image quality will be crucial. Many tools will also need to come with built-in AI and recording functionalities.
To find the correct features for a medical camera, many specialists will need to research the available technology on the market. Some of the key areas business leaders may need to focus on when making the right decision include:
- Integration: Video systems should be able to work cohesively with the software solutions and services already leveraged by the healthcare brand. For instance, in a collaborative video or training environment, it will be important to ensure a camera is certified with leading solutions like Zoom and Microsoft Teams.
- Artificial Intelligence: AI built into video cameras makes collecting the right information and facilitating more meaningful interactions easy. Tools with built-in sensors for voice recognition can ensure the right people in a training session receive the most attention during a class. Gesture-control cameras can also help maintain hygiene when information is being recorded in a surgical or medical setting.
- Video capabilities: Video capabilities like integrated pan tilt and zoom will help medical professionals to focus on core information in a healthcare setting more effectively. There are even solutions that come with dual camera lenses so that companies can focus on a wider space and a single speaker simultaneously for a training or educational experience.
- Ease of use: The best cameras for the medical landscape are simple to adopt, manage, and access. They may come with speaker recognition technology to ensure users can rapidly set up meetings and streams in seconds without the need to touch a device. Some solutions can also be monitored and upgraded remotely, which reduces the need for on-site maintenance in a fast-paced healthcare space.
Step 3: Look for a Vendor with Medical Expertise
Finally, while companies in the healthcare environment can effectively use a wide range of camera and video conferencing devices for various use cases, most basic tools won’t be “medical grade”. A medical-grade camera is explicitly designed to address doctors, surgeons, and other specialists’ unique needs when interacting with patients and colleagues.
Finding an AV professional with experience in the medical landscape will improve a company’s chances of selecting the right technology straight away. For instance, AVer recently launched new medical-grade PTZ cameras, the MD330U and MD330UI. These tools include the world’s first 8MP handheld and detachable 4K cameras.
AVer Europe’s senior vice-president of sales and marketing, Rene Buhay, said: “We’re already seeing our medical-grade cameras have a huge impact in hospitals in other parts of the world, and we’re excited to bring Connected Health Solutions to Europe. Since launching in late 2022, we have already seen this device upgrade 15 medical facilities across the continent.”
These 4K cameras are already helping countless specialists deliver telemedicine and training opportunities to users worldwide. They even feature access to 30x optical zoom lenses, 4k output resolution, and AI-driven noise reduction.
Choosing a medical-grade camera from a reputable vendor will allow healthcare professionals to select the most trustworthy technology for each growing use case for video in the health and medical space.
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