Zoom is Upgrading the Virtual Events Experience With its New Solution

Zoom has revealed its new event management solution to help users deliver flexibility and expanded features for single-session virtual events.

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Zoom Sessions allows users to deploy Zoom Meetings or Zoom Webinars to host virtual events using platforms they are familiar with.

The solution offers robust production, branding, and analytic tools designed to help users engage with attendees, drive better ROI and elevate the customer’s brand.

Robin Bunevich, Integrated Marketing Manager for Zoom Events and Zoom Video Webinars, commented: “Hybrid events, in-person events, and virtual experiences all have a place in the modern event landscape.

“Yet not all events need the same capabilities. The one-size-fits-all approach to event management can leave you sacrificing features you want or, worse, paying for ones you don’t.

“With that in mind, we’re excited to announce Zoom Sessions, our new event management solution that delivers much-needed flexibility and expanded features for single-session events.”

What Can Zoom Sessions Do?

As the demand for hybrid events continues to grow, Zoom has acknowledged that each business has unique needs when hosting online events.

Zoom states that Zoom Sessions is designed to give marketing teams more options, and they can use Zoom Meetings or Zoom Webinars to do the following:

• Users can track and measure the success of their events by using Zoom Session’s analytics and ticketing features
• The solution allows customers to grow their pipeline and generate new leads using marketing automation tools and integrations
• Better engagement with attendees by using interactive features to drive collaboration and meaningful connections
• Build up the brand awareness and adoption of their organisation by using production tools and customisable branding

Key Features

Zoom has broken down the key features of Zoom Sessions into production tools, audience engagement, team collaboration, event branding, analytics, admin workflows and set-up.

All the features are designed to help users transform their single-session virtual events, such as product demos, fireside chats, networking events, roundtables and more.

A breakdown of the key features includes the following:

Production Tools

• Backstage
• Practice session
• Simulive
• Resources

Audience Engagement

• Question and answer sessions
• Live polling and results
• Session surveys
• Chat

Team Collaboration

• Events can have up to five hosts and three co-editors
• Customers can share hosting duties from one licence

Event Branding

• The ability to create customisable event registration pages and emails
• Virtual backgrounds, backsplash, and name tags

Analytics

• Detailed dashboards for tracking and measurement

Admin Workflows

• Access to the Zoom Events portal to organise and manage single-session events
• Paid tickets can be set up with PayPal or Stripe
• Event hubs are available to organise events and past event recordings

Set-Up

• Customisable registration
• Pre-and-post-event email reminders

Investing in Hybrid Events

Zoom Sessions is just one product the company has launched in recent months that are tailored to improving virtual events.

In December, Zoom launched its own eCDN, called Zoom Mesh, to combat bandwidth congestion for Zoom Events and Zoom Webinars.

The solution is designed to help IT administrators optimise network bandwidth for their organisations using Zoom Webinars or Zoom Events.

Zoom Mesh is a peer-to-peer offering that does not need any additional component to be deployed and instead is built into every Zoom client. IT administrators can launch it in minutes from the Zoom Web portal.

As it is a native solution, all the hosts, panellists and attendees of the event or webinar will get all the native features of the product.

When speaking to UC Today in December, Bunevich said: “What’s special about Zoom Mesh is that it is a native solution, so you don’t have to pay for a third-party eCDN.

“Secondly, it is easy to enable, so you don’t have to install any hardware or software in your data centres, and it is fully integrated into Zoom clients, cloud and web portals.

“We’ve heard from a lot of customers who asked us to build this because they want to continue using our Webinar and Events products, and they want to maintain that end-user experience.”

Much like Zoom Sessions, users who deploy Zoom Mesh will have access to features, they are accustomed to when using Zoom’s platforms.

 

 

from UC Today https://ift.tt/IvOmWBV