Old, reassigned, disconnected: defunct customer mobile numbers can seriously impact enterprise communication efficiency. 

They clog up databases, waste valuable direct marketing resource, and hamper smooth direct routing. 

Add potentially-compromised security issues into the mix and it’s easy to see why effective number management is now an increasingly-popular component of smarter organisations’ tech stacks. 

Number Look-Up (NLU) is a technology that enables the mapping of numbers to information about the people or organizations that own them. 

It increases productivity by reducing the time and effort required to manually look up information; enhances the integration via API of data with other enterprise systems, such as CRMs and call centers; and provides a comprehensive view of customer interactions. 

Call routing is improved via the identification of the type of call plus the caller’s information – enabling a slick and swift connection of customers to the right person or department. 

In addition, NLU helps prevent fraudulent or malicious calls by providing real-time caller information AND produces valuable insight into call patterns and customer behavior; helping businesses make informed decisions about their communication strategies. 

For Managed Service Providers and Value-Added Resellers, the opportunity is significant. As always, choosing the right software partner is key. 

“Number Look-Up can greatly enhance enterprise communication by improving the customer experience, increasing productivity, and providing those all-important and valuable insights,” says Sanjin Vlahovic, Product Lead at global omnichannel communications provider Mitto, whose clever, margin-rich NLU solution does it all.  

“Many businesses might spend too much on their SMS services without realizing it. Number lookups can improve bottom lines while simultaneously strengthening SMS marketing campaigns by enabling businesses to cleanse their SMS subscriber lists of roaming, deactivated, and unavailable numbers. This way, they can be confident that they are minimizing sunk costs when reaching out to their target audience. 

“They can also use number lookups to track calls, uncover customer demographics and glean a better understanding of target audiences in ways which improve their campaign results. NLU does all of that while also protecting sensitive information, including bank account details and credit card numbers. This not only improves customer satisfaction but bolsters loyalty too. It’s a win-win for both companies and their consumers.”  

The back-end functionality makes for a compelling pre-sale conversation: retrieve carrier information for a phone number, verify and validate in real-time, look up details for multiple numbers, find details about a roaming number, and learn why a phone number is absent. 

After all, the status and validity of mobile numbers and their databases are of paramount importance to organisations keen to leverage the increasing popularity among consumers of communication by SMS.  

Plus, brands can leverage the information gleaned about user demographics to segment subscribers; ensuring the right customers are receiving the right, relevant and personalized content. 

“Mitto’s number lookup tool provides live subscriber number verification so businesses can authenticate numbers instantaneously,” says Vlahovic. 

“Our scalable technology ensures rapid delivery of all requests, regardless of volume. Our large number of direct MNO relationships enables comprehensive number verification logic on a global scale. And our deep industry expertise allows us to mitigate fraud risks associated with inaccurate databases. 

“Number look-up really is an essential component of any SMS marketing campaign. It maximizes cost-efficiency and campaign ROI. If organisations are not taking advantage of those opportunities, they really are missing a big trick.” 

  • To learn more about how Mitto can help your and your customers’ businesses digitize and thrive, visit Mitto.


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