Don’t we love it when our tech just works?

Laptops, tablets, speakerphones, headsets, cameras: we rely on our devices and their supporting software for pretty much everything.

Back in the old days, organisations’ hardware was permanently and physically connected to systems and workflows, with no need for fancy ‘plug and play’ functionality.

Today, hybrid working has revolutionised our lives for the better – and ‘bring your own device’ (BYOD) flexibility has become business-critical for organisations large and small.

Audiovisual equipment, in particular, is a key component of the new post-pandemic tech stack.

Employees who rely on it to take part in virtual meetings are in and out of the office all the time; their devices reliant on a plethora of different connections to a growing number of different communication platforms in who knows how many different locations.

In short – regardless of the connection, or the platform, or the back-end hardwiring, or for that matter any other imaginable external factor – that equipment must just work.

Quickly. Smoothly. With one cable.

Literally plug and play.

Smart organisations and their technology service partners understand that value.

Selecting the right provider must then be the focus.

“The more we move to a hybrid working environment, the more important it is for organisations to deploy solutions that simply plug in and play when in the office,” says Joe Smith, UK Channel Manager at leading video conferencing solution provider AVer, whose entire enterprise-grade range does just that.

“Whether attending a meeting remotely or in person, we need to be able to just click and join. Everyone wants that simple, seamless experience. No-one wants to have to call on technical support to help them get started. They just want to be able to walk into any video-equipped meeting room anywhere and be instantly ready to go.”

For an increasing number of younger employees, hybrid is now all they have known – and their older colleagues have now all adjusted too.

It means that, for enterprise organisations, it is imperative that hardware is not only fit for purpose now, but future-proofed too.

Functionality, reliability, quality: all boxes must be ticked.

“When people are in a meeting room, everybody is engaged, everybody is involved,” says Smith.

“But when there are other participants working at home or from elsewhere, those engagement levels must be just as high. You have to have the right visual and the right audio aids to achieve that. You have to have a solution that gives you fantastic clarity in both. Only then do users get a fully-immersive experience.”

Of course, BYOD is not without its challenges.

Depending on the work environment, data sensitivity and security preferences may impact on employees’ ability to use devices they have sourced themselves and which may not comply.

“There are setups where customers and clients have their own company laptops and are able to simply turn up at a meeting environment, plug in and away they go – the device security protocols are already pre-set,” says Smith.

“In other cases, a single company PC is set up behind the meeting screen. It’s completely flexible and all security protocols can be satisfied. At AVer, we don’t pigeon-hole our services. We have a multitude of different USB plug and play solutions; whether it’s a huddle room for three or four people or a large boardroom for 20 plus.”

In addition – and very importantly – all of AVer’s solutions are certified by Microsoft Teams and Zoom.

“That’s not an easy thing to have achieved,” says Smith. “It’s one of the many reasons why direct customers and channel resellers like to work with us. Also, we are constantly innovating and we have a good reputation for being responsive and being able to provide the right technical know-how and advice.”

With hybrid working now established as the default for a growing number of enterprises large and small, the channel opportunity is clearly significant.

“Our IT reseller partners are on the same page as us,” says Smith. “Responding to the challenges of the hybrid work environment is now a huge part of their business and, together, we are capitalising on the opportunity.

“Simplicity and ease of use are right up there on the wish lists of organisations and their employees. When we add in our solutions’ leading-edge functionality and quality, it’s easy to see how those partnerships have the potential to deliver big gains for everyone.”

To learn more about how AVer can help your and your customers’ businesses leverage the BYOD opportunity, visit AVer.



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