Vonage has released a no-code and customisable video conferencing API which can be embedded into user workflows without requiring support from developers.
Meetings API can be integrated with any website or platform into internal and external workflows, providing visual engagement capabilities which are designed to improve customer and employee interactions.
Compared to other solutions requiring long and complicated integrations, Meetings API will be much quicker and easier to implement, speeding up the time to market.
Ron Maayan, SVP Product for Vonage, said:
“The key differentiator for Vonage Meetings API is the user experience.
“The no-code Meetings API is built from the point of view of a non-developer user or citizen developer, empowering them with the easy-to-implement technology to create sophisticated experiences for their users that are integrated and branded, with a native look and feel.”
Meetings API differentiates itself by fusing APIs and SaaS and seamlessly integrating them into employee applications.
Video calls on Vonage Meetings API appear native and users will not need to switch browsers or download another app.
Capabilities of the Meetings API include a meetings framework with end-to-end user experience and interface, easy user and room management, plus global dial-in.
Engagement is enhanced via chat, whiteboarding, screen sharing, speaker detection, recording, and reactions.
The API offers moderation features through participant blocking, and audio and video muting.
Vonage has applied its WebRTC knowledge to provide a web-based application that works on desktop and mobile browsers.
From a security and compliance perspective, the API offers private meeting access, waiting room, join before host, lock meeting, background blurring, and it is HIPAA compliant for telemedicine apps.
Client optimisation includes performance and user experience natively, on the web, or via PSTN.
The API logo and user interface can also be customised and localised with various themes, a colour palette, and a growing number of languages, which currently include English, Spanish, French, Italian, Portuguese, Catalan, and more.
Michael Brandenburg, Senior Industry Analyst, Information & Communications Technology, Frost & Sullivan, commented: “Feature-rich online meeting services will always have a role in powering business communications and collaboration, but many businesses struggle to incorporate generic meeting apps into their unique workflows.
“At the same time, many programmable video platforms require intense development skills and effort to build a tailored solution.
“Vonage Meetings API, powered by its low-code/no-code tools, puts the power to create solutions that drive customer engagement directly into the hands of enterprise businesses. Vonage is empowering citizen developers to create custom, interoperable video capabilities to drive the kind of engagement consumers expect from their preferred brands today.”
Meetings API leverages technology from two Vonage solutions, Vonage Meetings, and Vonage Video API. Vonage Meetings has over four million users, amounting to millions of sessions per year. Vonage Video API is used by thousands of companies, enabling them to create custom experience solutions.
Vonage Meetings API was Best of Enterprise Connect Finalist for Best Innovation for Employee Experience Management.
Earlier this month, Vonage deployed AI-powered features for its Video API, which includes an audio connection to any AI service provider for audio stream analysis and a media processor to apply machine learning transformers to real-time video.
Last month, UC Today investigated what happened when Private Jets Inc asked Vonage to build them a comprehensive cloud-based communication system.
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