Gamma has partnered with AQA Telecom to create mutual business growth by leveraging its Mobile Virtual Network Aggregator (MVNA) services.
The partnership brings together AQA’s experience in the Mobile Virtual Network Operator (MVNO) sector and Gamma’s mobile technology portfolio.
As well as providing growth opportunities, Gamma believes the strategic alliance with the UK telecoms company, AQA, could also thrive in the under-served UK MVNO market.
Renato Andre de Andrade Reis, CEO of AQA Telecom, said: “We are really pleased to be partnering with Gamma to leverage both the advanced technology assets as well as their mobile network.
“One of the most exciting aspects of this partnership, for me, is the broad scope of capability that Gamma offers – which includes virtual mobile, SIM, and eSIM technologies, underpinned with an extensive set of commercial tariffs and options – topped off with Gamma’s scale and pedigree.
“I think this is the right relationship to really succeed in the UK market as their network operator partnership continues to benefit from Gamma’s value-adds.
“Becoming an MVNA with Gamma made a lot of sense given this existing relationship.
“They’re great people to work with, truly value the importance of partnerships and do what they say they’re going to do, which is refreshing.”
What are MVNA services?
An MVNA is an operator, like Gamma, providing wholesale mobile and data services to MVNOs and other entities, which, in turn, offer services to customers under their own, separate brands.
An MVNA is essentially a middle-man, connecting the MVNOs to the MNO (Mobile Network Operator), such as AQA, as opposed to MVNOs working directly with the MNO.
By partnering with MVNAs, MNOs can more easily manage end customers and reach entire networks of MVNOs in one fell swoop.
Déjà vu
This is not the first time that Gamma has entered into an MVNA partnership.
In 2011, the communications services supplier signed an MVNA wholesale agreement with Vodafone UK, which gave Gamma’s channel partners the possibility to become MVNOs.
Its partners were able to take control of pricing and branding and offer a broad selection of converged fixed and mobile solutions to customers.
Before that, in 2008, Gamma formed an MVNO agreement with the UK mobile operator, 3 UK.
As a result, Gamma could offer a business mobile voice and data service with its own branding and using the 3 network.
The service was targeted at Gamma’s channel of over 300 independent resellers.
Mike Mills, Director of Cloud and Infrastructure Partners at Gamma, commented: “We’re really pleased to be working with AQA Telecom, to leverage their experience and expertise in working with MVNOs.
“And whilst we’ve been in this space for nearly 15 years, I feel that this sort of partnership can really accelerate our aggressive growth strategy with mobile.
“We believe that as mobile technology evolves, an enormous market opportunity exists in the UK, which is historically under-served by MVNO’s, and we intend to take advantage of that together.”
Founded in 2014, AQA is a UK-based telecommunications company offering telecoms, fintech, and payments services.
Gamma is a communications services supplier in the UK, Germany, Spain, and the Netherlands, offering a range of UCaaS, mobile, and connectivity solutions.
Last month, Gamma launched Dubber’s intelligent call recording and conversational AI solutions for Microsoft Teams to enhance its voice offering for partners and customers.
In January this year, Gamma introduced Operator Connect for Microsoft Teams to UK channel partners, making it one of only two UK providers to offer the service on a channel model.
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