High rollers demand high quality.
Whether shopping for cars, jewellery, clothing, or even houses, consumers at the luxury level expect to be immersed in a high-definition world of super-sharp video that puts them right where they want to be.
For the luxury brands looking to engage, lack-lustre simply won’t cut it. Often, a sale is clinched or lost in the opening few seconds of an interaction that has so much riding on it.
In short, to hit the spot, the look and feel of the marketing video or event presentation must match the lush indulgence of the product on offer.
However, that’s not all. Those same luxury brands must now be able to easily deliver that rich experience super-securely, 24/7, via a myriad of channels, and on any connected device.
The challenges are everywhere; but, as is so often the case, technology has the smarts to help. All those brands must do is pick the right provider partner.
“In the luxury market, high-quality, highly-reliable video is not just about facilitating an impactful customer connection; it’s about creating a seamless alignment with a brand’s sophistication and status,” says Pierre Huiban, Director of Sales (Europe) at leading global video communications vendor BlueJeans, whose slick, TV-grade Events platform delivers big.
“Video enables those brands to connect personally and intimately with customers and provide them with an immersive experience that cuts through and which they remember. We are talking about customers who are discerning and who expect a certain quality to be present in all aspects of their lives. We like to think we help their favourite brands to ensure that is the case.”
The BlueJeans Events platform delivers TV-quality broadcasts with 1080p video, Dolby Voice audio, and boasts powerful production tools capable of wowing audiences and elevating any event experience.
Users are able to create interactive virtual and webinar experiences using Q&A, chat and polling, or reach millions by live streaming events to their social platforms or websites.
Crucially, BlueJeans delivers its solution via a browser. Unlike other players, it doesn’t require users to install an app; so reducing barriers to customer interaction.
Also, its solution integrates via APIs with all major Customer Relationship Management (CRM) platforms, enabling user organisations to initiate, centralize and manage branded and highly-personal video interactions with customers and target audiences.
It’s highly-scalable too, with BlueJeans being part of the giant Verizon group.
“We are our own entity with our own identity and culture, but the global footprint of the Verizon Business is undoubtedly one of our USPs,” says Huiban. “It means we can give brands access to their customers worldwide.”
Those brands attach huge value to the way in which their products, their identity, and their values transmit to the wider world.
And, in an age where video is the increasingly-ubiquitous mode of delivery, it’s easy to see why a high- end approach equals a high return on investment.
To learn more about how BlueJeans can help your and your customer’s businesses leverage the power of video collaboration, click here.
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