In a world defined by rapid digital transformation, companies are constantly searching for new ways to connect with, and engage their audiences. Disruptive technology, such as artificial intelligence, extended reality, and even 5G, is paving the way for companies from every industry to create memorable new experiences for marketing, sales, and customer service.

BT Immersive Spaces, launched in May 2023, demonstrates just how powerful these engaging interactions can really be. Designed for BT’s business and public sector companies, Immersive Spaces is the first 5G-enabled interactive simulation solution to appear in the UK market.

The experience was launched in partnership with “Immersive Interactive Ltd”, and allows companies to simulate real-life environments within mobile units, as well as internal and external rooms. Let’s take a closer look at what Immersive Spaces from BT can really do.

What are BT Immersive Spaces? Bringing Experiences to Life

Essentially, BT Immersive spaces are experiences developed with a variety of disruptive technology solutions. They combine augmented reality, virtual reality, and extended reality with state-of-the-art artificial intelligence, 5G connectivity, and managed services.

Inside these spaces, connected to the EE mobile network, companies can use cameras and HD projectors to enhance 360-degree content across the walls and floors of the environment. Customers can then interact with real-life or imagined scenarios in detail, experiencing a variety of lights, sounds, and even scents. BT’s Immersive spaces come with access to a huge content library of more than 3,000 computer-generated scenarios, games, training experiences, and real-life environments.

According to BT, the solutions can be used for everything from training medical experts in simulations, to recreating experiences from events, and historical moments. Though the concept is relatively new, BT has already seen a massive amount of interest in the technology. Educational institutions such as Borders College in Scotland, and Cadoxton Primary School in South Wales are already using Immersive Spaces to create fully interactive classrooms.

What Can Companies Do With Immersive Spaces?

Like many XR innovators, BT believes its Immersive Spaces could be particularly valuable in the educational landscape. Offering unique opportunities for experiential learning, the toolkits allow students of all ages to interact with content in a more natural way, with enhanced sensory experiences.

At the same time, educators can tailor each learning experience to their target audience, introducing new topics and safe training opportunities to a range of different users. The robust library of training and educational tools within the Immersive Spaces landscape has been developed in partnership with leading learning professionals, and takes advantage of the latest immersive technologies.

Notably, the educational resources available for Immersive Spaces also cover a variety of different sectors, from custom-made training for healthcare professionals, to courses for logistics, manufacturing, and port operations. BT also encourages users to upload their own tailor made content to the community environment, to expand the selection of resources on offer.

While BT seems to be focusing primarily on the power of XR for education at the moment, there’s definitely potential elsewhere too. If BT continues to build on this powerful toolkit, there may be an opportunity for brands to use similar solutions for sales and customer service strategies in the future.

How BT is Supporting Immersive Space Customers

To help companies make the most of the new immersive experiences their technology can offer, BT is offering brands a variety of resources and tools. Alongside the comprehensive content library, and support implementing XR tools, BT customers can also access a powerful EMS help desk.

The “Enterprise Managed Services” helpdesk, committed to supporting Immersive Spaces clients, offers users a single point of contact where they can log change requests and incidents. Once notified, the team will triage the request and pass it to the relevant team as quickly as possible. BT has also promised its clients:

  • End-to-end service: A complete and secure service process, designed to help companies implement the perfect immersive space, regardless of their needs.
  • Tailored innovation: Companies will have the freedom to access the latest innovative tools and hardware, to create powerful interactive experiences. Plus, there’s a team of creative experts on-hand to help with content development and implementation.
  • Immersive solutions: BT offers users a broad choice of immersive solutions and stand-alone network tools, intended to complement and enhance Immersive Spaces.
  • Dedicated service desk support: The BT service desk will also provide consistent expert support and advice to anyone using the technology ecosystem.

Additionally, the Immersive Spaces produced by BT are fully supported by EE’s 5G and 4G networks, ensuring users can live-stream content from a real-life location with minimal lag or latency. Where 5G streaming isn’t possible, there’s the option to download and store content to be shared over 4G or fixed fibre lines.

Discovering a New Future of Immersion

As part of a comprehensive strategy to introduce more opportunities for digital transformation to the UK landscape, BT Immersive Spaces has the power to make a real impact on today’s companies. With the option to explore, augmented, virtual, and extended reality experiences like never before, leveraging BT’s leading 5G technology, companies can train and engage staff in a brand-new way.

BT’s Immersive spaces engage numerous senses at the same time, delighting users with smells, sounds, and sensory effects that bring them into an entirely new world from the moment they step through the door. With the end-to-end service offered by BT, companies will be able to rapidly access everything they need to unlock immersive spaces of their own, from 360 video equipment, through to training, guidance, and customer support.

As BT continues to invest in extended reality, AI, 5G, and IoT, it will be interesting to see how they continue to develop their Immersive Spaces offering. BT’s innovation could mark a new era of branded experiences for educators, and businesses alike.



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