The newly launched Typeface app for Microsoft Teams creates content to assist with marketing projects using artificial intelligence.

More specifically, the application leverages a combination of Azure Machine Learning, Azure OpenAI Service, and Typeface’s AI, including generative AI, technology.

As a result, teams will be able to produce customised assets like creative briefs, email campaigns, multimedia online ads, and more, significantly faster than they were previously able.

Typeface Founder and CEO, Abhay Parasnis, said: “Employees work collaboratively, and we want content creation tools to come to us wherever we already are.

“Microsoft Teams is an immensely popular platform where users are already brainstorming and sharing content with their teams, so it’s a perfect fit to bring the power of Typeface to Teams and provide creative value right in the flow of work.”

Sood continues: “The development process was easy, and we were able to stand up the first version of the Typeface for Teams app in just a few days.

“Then we worked closely with Microsoft to refine the user experience. It is an extremely valuable partnership for us.”

Typeface is able to rapidly generate personalised, branded content by training its proprietary Affinity AI with customer content style guidelines, content examples, product details, as well as imagery.

Users can quickly create personalised multimedia content with pre-built Typeface workflows and templates, such as ad images, product listings, and SEO meta tags.

Images and captions can be made simultaneously, tailored for specific audiences, in less than a minute using Typeface. You can then quickly and easily switch either the image or copy for alternatives if you wish.

Teams users will also receive exclusive benefits beyond Typeface’s usual capabilities, including sharing generated assets for colleagues to review and turning collaborative conversations into a hub of easy-to-use content for drafting blog posts, speeches, and more.

To get content to the point at which teams are happy to publish, it provides an AI-based editor, which includes a Generative Refine feature that offers a full range of editing options. Images have similar editing options available as well.

Content produced on the platform is protected by three layers of brand control through Azure OpenAI Service, Microsoft’s Responsible AI Standards, and Typeface Safe.

Typeface & Generative AI

Typeface also integrates generative AI into Microsoft Teams through a layer called Typeface Flow.

As Sood says, it only took his team a “few days” to get the first Typeface Teams app up and running. They achieved this with the help of Microsoft documentation, Teams Toolkit, and Visual Studio Code.

By launching on Teams, Typeface is seeking to grow adoption and engagement among existing customers, helping independent software vendors (ISVs) improve their customer retention figures.

Sood adds: “Our vision is to create this unified, intelligent content hub that learns from your existing assets and then personalizes content across marketing, HR, sales, and other use cases at scale.

“Typeface can provide more value by delivering this personalized content fabric on Teams, a platform with hundreds of millions of users across business groups in some of the world’s largest companies.

“Typeface for Teams will maximize the reach and impact that generative AI can have on branded content creation for all your users.”

The company is aiming to extend its application across Microsoft 365, Word, PowerPoint, Excel, and even Microsoft Graph.

Microsoft Teams is currently caught up in an EU antitrust probe into Microsoft’s bundling of Teams with Office, due to their failure to make an agreement.

Tom Arbuthnot, Microsoft Teams Expert and Co-Founder of Empowering.Cloud points out, in a discussion with UC Today, that this is not Microsoft’s first antitrust controversy and we may not hear the result any time soon as these sorts of investigations take place very slowly.

 

 



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