It has become the easiest thing in the world: an internal meeting invite lands and with a single click, it’s accepted.

Seamless efficiency, right?

Well, on one hand, that kind of joined-up functionality combined with the ubiquitous nature of online collaboration is indicative of the benefits that have come with the cloud-powered unified communication revolution.

However, on the other hand, it has perhaps made joining a meeting a little too easy.

As businesses adapt to the changing ways of work how can communication service providers really help them to drive efficiencies?

It starts with really knowing the data, and in helping your customers answer some simple questions you will instantly bring added value, questions such as: How many invitees are really required to attend? How many have been asked to do so “just in case” or because they have a loose affiliation with the project or topic due to be discussed?

With this information, businesses can start to understand how to drive efficiencies. Maybe those individuals are not essential participants at all. Maybe their time would actually be better spent elsewhere or focussed on alternative tasks.

Using a product such as Dstny Analytics, service providers can support businesses to understand the time spent in online meetings, to then drive actions to increase productivity.

Service providers can help businesses to unlock valuable insights around the extent to which internal communicative and collaborative interactions are occurring: their type, their frequency, their duration, and the employees involved.

And smart service providers help those businesses deploy tools capable of capturing and analyzing their communication data regardless of the source. All they must do is select the right solution partner.

“Efficient communication is the foundation upon which every successful business is built – that goes for internal communication as well as external,” says Johan Wendelstam, Managing Director of Analytics at Dstny for Service Providers, which offers a powerful wholesale and direct solution that serves up all of that key internal communication intelligence.

“Microsoft Teams, for example, has made it so easy and efficient for businesses to communicate and collaborate internally. However, it’s very easy to over-utilize those kinds of platforms. Often, a whole department of 20 or more people will be invited to attend an hour-long meeting which really only requires a handful of key people. That is a total of 20 hours of resource time spent on something that could have taken, say, six or seven. Multiply those kinds of numbers over a typical year, and the opportunity for service providers to help their customers drastically improve internal collaboration efficiency is huge.”

Dstny Analytics can be used to capture and analyze data from across the full range of internal business communication channels – voice, email, and messaging – both in real-time and retrospectively. There may be highly justifiable reasons why the majority of internal interactions take place; however, without clear visibility of that data, businesses simply do not know whether that is the case or not.

“It’s about being able to make informed choices around how a business operates,” says Wendelstam.

“The aim is to help optimize employee efficiency and make them more available at key times. Also, to enable the important process of comparing employee behaviours between departments and business units in order to establish consistency. It’s not about making a judgement one way or the other on how many people attend meetings or not, or how effective those meetings are at resolving an issue or progressing a project – those things are for the end user organization to consider, and all organizations have different communication cultures.

“Instead, for us, it is about offering service providers a value-add: the ability for their business customers to capture end-user information in a way which gives them a full 360-degree view of their communications activity data. Only then are they in a sufficiently informed position to make those assessments.

“In addition, those insights enable organizations to tailor their communication infrastructures based on actual need and usage which, in and of itself, enhances overall efficiency. Organizations can find their gaps and invest more smartly for the future. In turn, this strengthens the partnership between the service provider and the customer organization.”

Surely, smarter and more efficient internal communication and collaboration interactions are good news for all concerned. And that sounds like a win-win.

To learn more about Dstny Analytics and how it can help service providers increase value through communication efficiencies, click here.



from UC Today https://ift.tt/e2RYvpz