Zoom has launched Zoom Surveys, an engagement tool intending to maximise employee productivity.
Zoom Surveys provides users with the ability to create and edit surveys and polls and share them with employees and customers. Surveys enhances Zoom’s in-meeting and webinar features with a standalone solution, opening up more approaches for managers and users to engage with employees and customers outside of meetings. Users can engage with audiences audience through a link and compile aggregated results. This comes at no extra cost for Zoom One and Zoom Contact Center customers.
Darin Brown, Head of Product, Productivity Applications at Zoom, said:
People have different workstyles and meeting styles, and we wanted to make it easier for our customers to interact with their entire audience, not just those who attend meetings. With Surveys, users can easily get a quick pulse on whatever issue they need from those who matter most, without having to call an unnecessary meeting to discuss.”
Zoom Surveys is available now and is an expansion of Zoom’s collaboration and productivity platform, encompassing Team Chat, Whiteboard, Phone, Scheduler, Clips, and Workvivo.
Zoom Survey’s Full Feature Set
Users can build, edit, and share surveys and polls during or following meetings, webinars, or through a simple link. These are all produced within the native Zoom platform.
Being native to the Zoom platform allows users to integrate projects into their existing workflows and extend engagement beyond meetings and webinars. “For instance, users can schedule surveys and polls for automatic delivery to meeting attendees, and contact center supervisors can use it to help evaluate agent performance or customer satisfaction,” Zoom’s announcement blog wrote.
Because Surveys can also be shared through a simple link to workers and customers, data collection is streamlined because any user can leverage Surveys for their exact needs, “such as event organizers collecting dietary preferences and t-shirt sizes from attendees or managers interested in insights into employee engagement,” Zoom’s announcement suggested.
Zoom Surveys offers users core functionality without the frustrations of app-toggling, including the capability for businesses to customise the image banner with their own logo or brand visual. They can also choose the background colour from a select variety or add their own colour code.
Managers can also introduce question skip logic, building unique paths for each respondent based on their answers. Surveys users can generate and define a Default Survey to automatically go out to all meeting and webinar attendees.
Survey creators can aggregate results in an enhanced results view, featuring a comprehensive response overview of all compiled data or grouped by meeting, webinar, link, or individual responses. All surveys and polls can be generated and data reviewed within each user’s single digital library.
Zoom and Workvivo
Last month, Zoom announced that Workvivo had been fully integrated into its communications and collaboration platform.
Zoom acquired the employee engagement platform Workvivo in April of this year with the plan to integrate Workvivo’s feature set into its platform to expand its employee experience tools, with Zoom Surveys a similar offering. Workvivo’s suite of solutions includes engagement tools, a social intranet and an employee app, all integrated into one platform.
The significant rise of hybrid and distributed workforces encouraged the emergence of employee engagement and connection for building company culture and attracting and retaining talent. Workvivo saw triple-digit growth over the three years before its acquisition by Zoom, with a client list including Liberty Mutual, Lululemon, and Ryanair.
What Else Has Zoom Been Up To Recently?
During its Q3 2024 earnings call last month, Zoom reported that Zoom Phone had seven million paid seats and Zoom AI Companion had been signed up to by over 220,000 accounts.
Year-on-year revenue growth of 3.2 percent exceeded high-end guidance by $17M, but the company’s modest revenue growth rate, the decline in online revenue, the pace of customer acquisition, and more illustrated challenges too.
Eric S. Yuan, the Founder and CEO of Zoom, underlined the success of the quarter. He cited that the revenue in Q3 surpassed the projected amount because of the addition of new features such as Zoom AI Companion, which improved Zoom’s all-in-one intelligent collaboration platform. The company also continued to produce solutions for customer and employee engagement.
“We are also pleased with our online business, where we drove higher retention and saw usage of our new AI capabilities, enhancing the value of our platform,” he continued.
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