UC Today is proud to launch UC Partner Trends 2024, a video series designed to provide channel leaders with the insights and knowledge needed to navigate the rapidly changing world of unified communications and collaboration.

In UC Partner Trends 2024, winners from the prestigious UC Partner Awards give their unique perspectives on the biggest challenges and opportunities facing the industry.

This year, senior executives from the likes of Cisco, Zoom, Ziro, and Digital Space offer insights into the trends they’ll be focusing on this year.

Kristyn Hogan, Vice President of Global Collaboration Partner Sales at Cisco, highlighted three key customer trends driving opportunity for channel partners: reimagining work, reimagining the workspace, and reinventing the customer experience.

Hogan also offers tips for maintaining profitability, including having conversations with customers, demonstrating technology, and leveraging partner programme incentives.

Nathan Steadman, Practice Director for UCC and Networking at Digital Space, highlighted issues that enterprises as facing around unified communications, including adoption, training, reliability of home connections, and security.

He also said Digital Space is seeing growing demand for technology like observability, insight, and AI integration in UC and contact centre platforms.

Mark Jenkins, the Head of Global Channels at Zoom, discusses the evolution of technology and its impact on businesses, emphasising the importance of cohesive customer engagement strategies, integrated solutions, AI adoption, and business agility.

He highlights the significance of choosing user-friendly technology that values customer time and prioritises security and also explores the opportunities for partners in building dedicated Zoom practices, emphasising the need for technical expertise, sales skills, and partnerships to address skill gaps and meet evolving market demands.

Stay ahead of the game with UC Partner Trends 2024. Register and log in to access exclusive insights on unified communications and collaboration.

Click here to explore the full UC Partner Trends series and embrace the future of business communication. Join the journey of innovation and ensure your organisation is equipped to thrive in the dynamic world of UC&C.



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