Leading technology company, Logitech, recently pledged to be completely transparent about the carbon impact of its products. The company will be including the carbon impact labels on gaming products first, then adding these labels to the entire portfolio.
The pledge will make Logitech the first consumer electronics companies that provides an extensive carbon impact review on all packaging. In following this strategy, the company intends to connect with consumers on a deeper level and help them to make the right purchasing decisions.
Logitech believes in designing for sustainability across all of it’s products. Until recently, consumers haven’t been able to see the carbon impact of each product. However, Logitech’s carbon labelling will now quantify the impact of its tools, communicating it more effectively to consumers.
Reducing Environmental Impact
Bracken Darrell
CEO of Logitech, Bracken Darrell, said that the company recognises the scale of the environmental challenges facing the planet today. The organisation is doubling down on efforts to reduce environmental impact, but Darrel says that the brand needs support. With transparent labelling on all products, consumers can do more for the environment too.
Bracken referred to carbon as the new “calorie”, where people need to be aware of what they’re taking in. Logitech is also inviting other companies to take the same approach to transparent labelling. This new campaign builds upon Logitech’s existing commitment to sustainability. In 2019, the company created a neutralised carbon footprint in the gaming portfolio.
To measure the carbon impact, Logitech will be using a life cycle analysis that highlights a product’s impact throughout its entire lifecycle. This includes the carbon impact of manufacturing and distribution. To ensure the integrity of its internal calculations, Logitech will be joining forces with various third parties, including Natural Capital Partners, and the iPoint Group. These verifiers will ensure that products meet DEKRA standards.
Logitech’s decision to communicate the carbon footprint of its products is voluntary, and it will provide plenty of information on methodology and protocol applied to each item. This should ensure that Logitech meets the standards laid out by ISO 14036 AND 14027.
Becoming a Transparent Brand
Rebecca Fay
According to the Chief Marketing Officer at Natural Capital Partners, Rebecca Fay, increasingly, the company is seeing customers search for more transparent, clear, and credible companies. Logitech’s decision to be transparent about its carbon emissions is an excellent step in the right direction. Natural Capital Partners believes that it proves the company’s commitment to a low carbon transformation.
Creating transparency for carbon footprints in a company is an important step towards reducing greenhouse gasses, according to iPoint Group sustainability strategy, Martina Prox. The company is now looking forward to working alongside Logitech on offering more insight into their carbon footprint.
NOTE: Explanation of Carbon Transparency label above:
1 – Denotes the carbon footprint of the full lifecycle of the product, from materials sourcing and manufacture, distribution, consumer use, and end of life
2 – The product carbon footprint has been verifiably offset, thereby rendering it Carbon Neutral
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