Bespoke is an overused word that has different meanings for organisations depending on their needs, budgets and technical awareness. When applied to unified communications, bespoke capabilities can be barely more than a commodity add-on to an existing product at one extreme or a phenomenally expensive long-term project that creates something truly unique at the other. In reality, most organisations want something in between.
“For us bespoke is about providing best fit and making the best use of investments customers have already made,” explains Shams Khan, a Solutions Consultant at SCB Global. “If you are using any Office 365 tools today we want to help you augment, optimise and unlock your Microsoft investment. We will demonstrate that through a workshop to redefine what bespoke can means and can do.”
Shams Khan
Khan points out this isn’t about simply buying a solution described as bespoke, it’s about learning the customer’s needs and developing capability to match those. “When you buy a licence we will define and refine your requirements to help you to get what you’re after,” he adds. “If, for instance, there is custom development needed in a certain area of a CRM and it’s got an API, we will get those applications to talk to each other. SCB exists to connect people to people or people to applications, and that’s where we sit. We do not overly complicating something, we simply unlock, optimise and augment your current investments in Microsoft and help you achieve that best fit solution for your enterprise.”
Everyone is using at least some form of Microsoft product and Khan is keen to emphasise how SCB Global is helping them to extract maximum benefit from existing investments by enabling solutions that fit the customer’s existing applications and technology alongside their needs to communicate and utilise functionality such as Teams. Many say they don’t want to use Microsoft but Khan says it’s easy to explain the benefits of using Microsoft Teams once the capabilities of the Microsoft stack are understood.
An important ability is to help customers to move at the pace they choose. “Our ultimate focus is to encourage customers to utilise the Microsoft stack for UCaaS but if they’re looking for a temporary solution today, such as SIP because they have ISDN today and that is retiring, or they have a complex requirement that they want to control and handle in a careful manner, it’s not a problem,” he says. “We put some SIP trunks today on the customer premises, then we help them into a hybrid mode and then fully-cloud delivery as well later on. The uniqueness of delivering the solution versus a rip and replace product also enables us to give that additional value when we talk about bespoke or best fit, because it controls and de-risks the solution or the technology.”
The risk of not fully maximising investments in legacy equipment such as PBXs can also be a show-stopper and Khan explains that SCB has the flexibility to ensure such investments are fully exploited even while new Teams functionality is enabled. “If you can work with an experienced and trusted partner, especially one who is a Microsoft Teams expert, they can bring it all together and solve the pain points,” Khan concludes. “We’re not the only ones who can provide this bespoke capability but we are ahead of the curve because of our full-stack strategy that comprehensively addresses UCaaS functionality.”
“In addition, we’re nimble compared to some of the big names and that enables us to deliver solutions rapidly, taking advantage of our global connectivity footprint which is one of the largest in the market”
from UC Today https://ift.tt/2HhdeIj
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