As 2020 draws gradually to a close, companies everywhere are sharing their predictions on what the future may hold. Industry analysts are business leaders are all commenting on the potential changes of 2021, and what the future of work could bring. Recently, the CMO and Head of Strategy and Development and Infovista, Marc Serra, got involved.
Infovista are leaders in application and network performance control, and Marc Serra used his insights as CMO of the company to deliver three crucial predictions for 2021.
Prediction 1: Mobile Operators Increase OSS integration
Marc Serra
The first prediction that Marc made referred to the increase of OSS integration among mobile operators, and the accelerated move to the cloud. Operation Support Systems are a common issue for transforming mobile networks, according to Serra, because many of them are outdated. The rise of virtual networks and expanded OpenRAN technologies, however, means that more operators are planning on moving their OSS to the cloud for agility.
A few operators, like DT, Elisa, and Rakuten, have already started the cloudification adventure, each following unique paths to success. However, Marc notes that all of these companies demonstrate that crucial functions like design, troubleshooting and service assurance can all be available from the cloud, supporting 5G rollout.
Prediction 2: The Automation of the Network Lifecycle
According to Serra, the promise of Self-Organised Networks (SON) has been around for a while now – around a decade in fact. However, this solution has failed to fully deliver on its potential so far. For years, companies have struggled to automate parts of the lifecycle. Recent studies from Infovista indicate that around half of CSPs are going to be expanding or deploying automated systems going forward.
The rise of 5G networks during the next few years will be a catalyst for the rise of automation, according to Marc. In the next year, more operators will be following the example of companies like Dish, Rakuten, and Jio – all brands that are starting their mobile networks fresh for the 4G and 5G network. By combining the latest tech with network automation, these companies can produce more ‘GBs’ (data) at up to 50% lower cost.
Prediction 3: Consumers Are Driving 5G Adoption
A host of low-cost 5G chipsets appeared in 2020, according to Marc, along with Apple’s iPhone 12. The demand for this technology will continue in 2021 with consumers, rather than just companies leading the charge. As restrictions from the pandemic ease, video will continue to drive the bulk of data consumption, while fixed-wireless access provides more fibre-like connectivity at home.
Marc notes that all of this movement will help to balance some of the uncertainties about 5G in the Enterprise market, where the aftermath of the pandemic will be evident in many industries.
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