Starting life solely as a hosted telephony partner for Gamma, MyPhones has now been an independent, channel only provider for more than a decade.  

The company provides an extensive collection of endpoint options for customers, combined with sensational uptime and feature-rich technology. Offerings include PBX replacement options. 

MyPhones has 3 platform instances across various geographical locations to deliver a fully Active/Active/Active hosted solution. Providing 5 9’s uptime, and a comprehensive 24x7x365 SLA, MyPhones is all about reliability. All operations and staff are in the UK too.  

With a full Teams integration, Teams users can enjoy a sleek hybrid deployment with telephony powered by MyPhones Altos. There are fully integrated softphone clients and Windows softphone support, as well as offerings for a range of devices from market leaders like Poly, Cisco, and Yealink.  

Features ranging from schedule service modes to call parks are available as standard. MyPhones supports analogue connections from any device via ATA, and partners can select SIP trunk and hardware providers suited to their business needs.  

Most Recent Features 

In the last 12 months (at time of review), MyPhones has released: 

  • Department group login\logout 
  • Full Microsoft Teams integration 
  • Upgraded integrated reporting with DDI, DND & itemised reports, which like the inbuilt call logger is free of charge  
  • Upgraded integrated wallboard, which shows live statistics as well as user status and call queuing
  • New sales configurator  
  • Portal updates, making it a flexible and easier to configure solution 
  • Strengthened pricing model to unbundle the bundles for a more succinct pricing bracket 
  • Lifetime licences to enable partners to be able to lease the solution to their customers

Upcoming new features include: 

  • Improvements to PC application “PhoneBuddy”  
  • Improvements to features such as barge, monitor & whisper.  
  • Updates to integrated call recording. 
  • New handsets as they’re released through expert companies like Yealink and Cisco 

MyPhones Channel Partner Support 

For Channel Partners, MyPhones provides in-depth training for certification in areas like: 

  • Microsoft Teams 
  • Installation 
  • Provisioning 
  • Sales and Marketing 

Bespoke solutions are available for partners with unique needs. The onboarding process is quick and simple, connecting directly with the MyPhones CRM for quicker signup.  

Pre-Sales Approach 

MyPhones believes that a comprehensive understanding of the modern market allows for a more complete perspective on telephony and aligned solutions, providing partners with a robust provider and knowledgeable team for advice.  

From network and infrastructure requirements to a choice of endpoints, MyPhones can support and advise partners on delivering unique solutions to the marketplace. 

Channel Strategy 

MyPhones offers a flexible and feature-rich replacement for PBX solutions, with effective and simple pricing. The model helps partners and users to provide better advice and solutions for any vertical.  

Microsoft Teams Strategy 

MyPhones offers an integrated Microsoft Teams solution that supports end users in building an effective MS Teams endpoint with all the telephony services they need. This includes operating a hybrid of MyPhones desk phones and MS users on a single system, which call queuing, twinning, hunt groups, auto attendant, and more.  

MyPhones attempts to integrate various features and products to their maximum capability. The MS Teams integration from MyPhones allows for a seamless and convenient hybrid deployment, or full MS Teams solution depending on requirements. Hybrid options ensure that only the users requiring MS Teams need to have the correct licensing.  

Other individuals can use Altos softphones and existing solutions. Using MyPhones Teams voice onboarding portals allow for quick and simple access.  

Can partners white label the platform? 

MyPhones partners can display the portal under their own branding. This includes getting access to platform logos, naming rights, device logos, and product names. Partners also receive brandable marketing materials to help them reach customers.  

MyPhones Connectivity 

MyPhones is a completely agnostic platform which allows partners to choose preferred data providers, SIP trunking, and hardware. The freedom of choice means partners can maximise selling opportunities and profit margins across all products, while giving bespoke solutions to customers. 

MyPhones Offerings and USPs 

With a complete history in telephony and hosted solutions, MyPhones has a range of features and services to offer. The company has a full replacement solution for PBX in the cloud, with all the features of a traditional telephony solution. This delivers everything partners need and allows for the integration of call recorders, loggers, reporting, system programming and activation.  

Licensing Price: 

£1.95 + MyPhones Altos license Silver\Gold 

MyPhones Verdict 

Flexible and efficient, MyPhones ensures that companies of all sizes can build the communication strategy that’s right for them, with a complex PBX replacement offering in the cloud. MyPhones is all about giving customers the choices they need to design the ideal communication strategy. Partners can choose their own SIP trunk carrier, and they have the freedom to build a fantastic offering that differentiates them in the existing marketplace. 

Because MyPhones is an agnostic platform, partners can add preferred data providers and SIP trunks into the mix, or just deliver the solutions that their customers request.  

Benefits of MyPhones include: 

  • Extensive Teams integration: Companies can easily access a hybrid or full Teams deployment through MyPhones, allowing for a more modern approach to UCaaS
  • Reliability: MyPhones promises 5 9s of uptime, combined with some of the best SLA agreements on the market
  • Feature rich: Companies can access features ranging all the way from call parks, to integrated reporting features, new sales configurators and more
  • Partner support: MyPhones supports its channel partners with a comprehensive pre-sales approach, excellent white labelling opportunities and a unique go to market strategy
  • Agnostic: MyPhones doesn’t lock any partners or end customers into specific hardware and software. An agnostic platform gives companies more freedom to grow

Capabilities Checklist 

User Experience  Included  Notes/Comments 
Cloud Calling Options (UCaaS / Hosted Voice)    Partner chooses own SIP Trunk carrier 
Calling Plans – Global availability of Dial-in Numbers (DID/DDIs) and local breakout to PSTN    Partner chooses own SIP Trunk carrier  
BYOC – Bring your own Carrier e.g SIP trunks, E1/T1 connections, SBCs  Over 20 providers are currently onboarded  Partner chooses own SIP Trunk carrier 
PBX Call Routing, Auto Attendant, IVR, ACD, Queuing, Announcements, peer to peer dialling  MyPhones licencing allows full AA & Call Queuing including ACD  Gold license required for AA, Call Queue, Call Recording 
Voice messaging/unified messaging, User mailboxes, group mailboxes, voice mail to email, voice mail transcription  Voice messaging with live IM, user mailboxes, group mailboxes, voice mail to email, multi mailbox access – Available as standard – no extra MyPhones licences required   

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Advanced Contact Centre Routing e.g Skills based routing, predictive routing, intelligent routing  MyPhones provides classic hunt groups, cyclic and random with the ability to choose an order of ringing  Not a full contact centre provision 
Interoperability / Federation / Multi-site networking, SBCs  MyPhones encourages multi-site connectivity, enabling better call flows for call handling between locations, to ensure best customer experience.     
Users and extensions, access control, permissions, feature access control  Each MyPhones account has a dedicated Administrator. The Administrator has the rights to control user creation and enable extension dialling. There are 7 levels of administration.    
UC Clients for Smartphone / Tablet multi-OS / WebRTC  MyPhones Mobile Client contains all traditional features: hold & transfer, conference calling, DND, 3 types of call forward, BLF, Call Recording, Live IM. Available on Smartphone (Android/iOS) and Tablet (Android/iOS)      
Endpoint Devices e.g phones, conference phones, personal speakerphones, ATAs, headsets, wearables, video endpoints  MyPhones provides system managed configuration of Cisco, Yealink, Polycom & Panasonic Handsets. We also allow any third-party devices, including Snom, HTek, Grandstream etc and analogue connectivity for conference devices including the likes of Konftel and Polycom  via ATAs, IP based door phone units, such as 2N, and tannoy units, such as  SNOM PA1, are in use across various partner estates.    
Smart Endpoints with APIs, Android OS     Not currently available 
Team Experience 

 

      
Team Collaboration Software with voice, video, persistent chat, file sharing, Bots, integrations  Microsoft Teams Voice is now available with full integration for extension based or PSTN calling. A DDI is assigned to an extension number allowing users to complete the traditional hold/transfer telephony function or conferencing calls together easily.   
Video Conferencing, audio bridge, VCaaS, Meeting Assistants, Room Kits, AI capabilities    Not currently available 
Huddle Rooms, Room kits, video endpoints     Not currently available 
Interactive Whiteboards, collaboration screens     Not currently available 
Customer Experience       
Omni-channel e.g voice, video, SMS, email, social media    Not currently available 
WFO / WFM software 

 

    

Not currently available 
Call Analytics, reporting, real-time wallboards, call recording, AI analytics and insights  MyPhones have a full suite of inbuilt reporting and wallboards. In our latest release real time statistics and wallboards will be live, allowing scheduled reports and many more reporting features.   
Speech technologies, speech analytics, NLP,     Not currently available 
Chatbots, Live chat, AI enabled conversational interfaces    Not currently available 
Automated outbound dialling e.g click to dial, predictive, power, progressive diallers  Click to dial from relevant number format is available as standard and will dial from any associated devices under the user.   
Business Experience       
Innovation, Leadership, financial stability, strategy, agility, ability to execute, completeness of portfolio.   MyPhones can create and action requests from our partners and deliver these within the solution, as an example, Dynamic failover is feature created by MyPhones.  Dynamic failover allows our system to monitor a fluctuating data circuit and hold on to diverts before returning calls, once the connection is stable. We have further strengthened our position with the introduction of lifetime licenses.     
Administration, programming interface, admin training, LDAP integration, service management  MyPhones recently released a new updated administration portal, which has been very well received by our existing partners. Features include using features such as LDAP on supported devices for both personal and company phonebook. Training is provided through the recently launched MyPhones Training Academy and partners get full assistance from the helpdesk where necessary.    
Integrations with 3rdparty applications e.g CRM integration  MyPhones integrates with many CRM’s as standard, allowing screen popping on CLI or other features either for web or server-based applications. Having worked extensively with Metier IT, as a 3rd party integrator, our partners can now benefit from their integrations too.    
APIs / SDK / CPaaS, development hub/community, documentation, example code  MyPhones has numerous APIs available, including the ability to automate call recording retrieval, call statistic information etc. Documentation is available and examples provided to make it easy to implement.    
User Adoption, support plans, help, guides, documentation, adoption programmes  Our support team are all UK based, they can be contacted via email, phone or helpdesk portal. There is a wide range of white labelled marketing material available upon request.    
Resilience, geo redundancy, global availability, deployment options e.g hybrid cloud  MyPhones is currently based in three data centres, all UK based. The resilient design of the platform is proven with our uptime achievement of 5 x 9’s.    
Security e.g fraud detection/prevention, ISO 27001, SBCs,   MyPhones portal allows the user to set individual call barring and call duration limits, by number or site to allow flexible calling and to receive alerts from the system when thresholds are breached.    
Compliance – GDPR, MIFID, PCI-DSS, data sovereignty etc     Q1 & Q2 road map  
Licensing options, upgrades, migrations,  

 

 MyPhones operates with minimal licensing requirements, covering a large array of features under the standard license types of gold and silver. Upgrading the license is a simple process within the portal and takes seconds to complete. Migrations can be carried out with partner level agreements where necessary.   Altos Silver & Gold 

Altos virtual Silver & Gold, Conference Bridge, Fax to E-Mail, Integrated Softphone license, Free Hunt group & Network only for 3rd party devices 
Pricing options, group packages discounts and incentives, perpetual licensing vs subscription  MyPhones provide the traditional recurring revenue model (monthly subscription) and a single purchase lifetime license model which enables partners to choose how they purchase and provides ability to lease licences to their customers.    

  



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