Most tech solution providers take the good old-fashioned approach to marketing: advertising their solutions and letting customers and partners come to them. Crestron, however, made the refreshing choice of being proactive about it.
The global communication and collaboration solution provider has been touring across the United States showcasing its solutions in hotel meeting spaces for quite some time now, and the responses have been remarkable. Now, the company is bringing its interactive technological experience to customers and partners in Europe as well. The scoop: this time, it’s all taking place in a mobile experience truck.
38 Stops, 19 Countries
Creston’s mobile experience center will be touring Europe starting March 2022, offering hands-on demonstrations of the company’s latest solutions. While the US tour covers both business and residential products, the European one will be dedicated to the company’s workplace solutions. Among the showcased solutions, attendees will find the Crestron Flex video conferencing solution, room scheduling solutions, intelligent video and audio solutions, and other collaboration technologies that are an essential part of the new hybrid workplace.
As part of the unique experience, each attendee will be able to demo Crestron’s key solutions for the workplace while receiving professional guidance from experts.
Among the countries to be visited by the Crestron truck are Belgium, France, Spain, Italy and the UK, and that’s just a small part of the list!
Open to Everyone
The Crestron tour in both Europe and the US is open to anyone interested in the company’s variety of tech solutions, whether they’re existing customers and partners or entirely new to the Crestron portfolio; and regardless of the business sector they belong to.
The demo sessions will cover the entire breadth of Crestron’s most recent solutions for the hybrid workplace, education, and government, as well as other sectors.
Close to Home
The people at Crestron made the unique choice of traveling Europe in a truck following the understanding that in the current circumstances, many prefer close-to-home, small-scale experiences to faraway, large-scale ones.
“The Crestron Next Road Trip Europe will offer a more closely-monitored environment, where visitors can experiment with our solutions and learn more about them without having to travel far,” explains Annelies Kampert, Vice President and General Manager at Crestron Europe.
“We’ve launched some new products that truly simplify the way people work, and we’re extremely excited to present them to our European dealers, partners, and customers.”
A Partnered Experience
The European tour will include another added bonus: this time, not only Crestron will be showcasing its solutions – its partners will be showcasing how their technology fits in the Crestron ecosystem as well.
“We’re so happy to be partnering with some of the biggest industry leaders for this tour,” Kampert says.
“Their support will allow our mobile experience center to demonstrate the best and latest workplace technology out there today, and we couldn’t be more excited.”
Among the Crestron partners taking part in the European tour are players like Microsoft Teams®, Netgear®, Zoom, Philips, Intel®, Shure, Appspace and Ashton Bentley.
To read more and for a spot at one of the Crestron Next Road Trip Europe locations, click here.
For more information on the US tour – which is still taking place – click here.
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