In recent years, companies have increasingly turned to the public cloud to streamline their business operations, including data storage and communication. The pandemic and the growing trend of remote and hybrid work have only heightened the importance of the cloud, making it an essential investment for business infrastructure. However, in addition to its many benefits, the cloud is also a crucial tool for businesses facing evolving regulatory compliance requirements.

As global brands communicate across multiple channels, from video and text to voice and SMS, they generate vast amounts of data that must be stored and managed efficiently. The public cloud, offered by industry leaders such as Amazon Web Services and GCP, allows businesses to unify their communications and store this information securely. It also creates opportunities for companies to leverage advanced technologies such as artificial intelligence (AI) to manage, analyze, and process this data.

The Benefits of the Cloud for Compliance

The benefits of the cloud for compliance are clear. With the exponential growth of enterprise data in recent years, the public cloud offers the flexibility, agility, and elasticity that companies need to keep up with regulatory compliance requirements. Without a cloud solution, many organizations would still rely on purchasing a patchwork of multi-point archiving solutions for each aspect of their communication stack.

Public cloud-based tools for enterprise data management, such as the Smarsh Enterprise Platform, the industry’s first and only cloud-native platform across archive and surveillance, provide an excellent example of the benefits these environments can offer. This cloud-native solution includes Smarsh Capture, which captures mobile text, voice, social media, instant messages, email/email mass marketing, and social and collaboration channels like TikTok, WhatsApp, and Microsoft Teams. The solution also includes Smarsh Enterprise Archive and Enterprise Warehouse, which enable organizations to store all content with context, and Enterprise Conduct, which enables proactive review of employee communications to meet legal requirements, prevent costly employee missteps and save company reputations. Finally, Smarsh Enterprise Discovery enables legal teams to simplify searches, apply legal holds, and review content for legal issues, allowing teams to get an early view of the case for strategic decision-making on legal matters with a defensible audit trail.

How Public Cloud Helps Firms Manage Costs

A cloud ecosystem for communication compliance also offers a host of additional benefits, such as greater control across the data lifecycle, increased visibility, and boosted security. Smarsh is leveraging the best of Public Cloud to help customers better manage their data needs and their costs. Smarsh’s Data Lifecycle Management solution, the first in market innovation, enables customers to eliminate “one-size-fits-all” policies for data archiving, allowing them to capture, access, manage, and dispose of data more easily while aligning with business priorities.

Public Cloud and AI: The Future of Compliance

The public cloud also allows companies to stay competitive by constantly adding new offerings to their communication stack, capitalizing on new markets, and exploring different strategies, all without compromising compliance. By leveraging advanced tools such as AI and machine learning, companies can further enhance the value of the cloud for compliance.

End-to-end compliance and communications intelligence solutions like the Smarsh Enterprise Platform leverage AI and the public cloud to provide businesses with limitless scalability. Simultaneously, Smarsh Enterprise Conduct offers regulatory-grade AI with enhanced machine-learning solutions to identify a combination of signals to raise an alert.  This allows users to leverage lexicons and models to find and mitigate risk to meet and exceed regulatory guidelines consistently.

Built-in advanced scenarios within the Smarsh Platform allow businesses to intelligently collect conversational data and context from dozens of channels while reducing false positives by up to 95%. Customers can surface risks and issues rapidly without adding complexity, streamlining in-house investigations and opening the door for valuable business insights, with the benefit of end-to-end security of your data.

“Regulatory enforcement is focused on recordkeeping, off-channel communications and Regulation Best Interest (RegBI) — a rule from the US Securities and Exchange Commission (SEC) regulation requiring broker-dealers and RIAs act in the best interest of their clients when making recommendations. Customers are looking for a modern, complete solution to help them stay compliant. The Smarsh Enterprise Platform is the only cloud-native communications compliance solution built for scale with triple-active reliability,” said Goutam Nadella, Smarsh Chief Product Officer.

With regulatory-grade AI, Smarsh empowers customers to quickly cut through the volume of data to uncover hidden risks and opportunities and simplify workflows.

“The Smarsh Enterprise Platform enables customers to proactively mitigate the right risk, reduce fines and protect the company’s reputation,” said Nadella. Firms can also future-proof their infrastructure, eliminate legacy infrastructure expenses, and reduce overall operating expenses, empowering companies to focus on their core business.”

Unlock Compliance Intelligence

It’s safe to say the era of cloud is here to stay. It’s only a matter of time before every business needs to start its transition into the cloud. Fortunately, making this next step into flexible computing could lead to powerful results not only from a cost-savings and efficiency perspective but for compliance too. Bringing the cloud together with AI solutions via the right compliance platform will lead to more intelligent strategies in the years to come.



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