UC Today is excited to announce the launch of our new video series, UC Partner Trends. In this series, we speak to industry leaders about trends impacting the partner ecosystem across the unified communications and collaboration technology industry. 

The series covers a range of topics, including the impact of new customer engagement technology on channel partners, how generative AI can improve customer experience, and the role of AI in the contact centre. Additionally, the series discusses how channel partners can sell the meeting room of the future. 

Chris Angus, Vice President of Sales at 8×8, discusses the impact of generative AI on customer experience. With the increasing use of AI in the workplace, it’s no surprise that generative AI is being explored as a way to improve customer interaction. The session explores how generative AI can be used to create personalized experiences for customers by using machine learning algorithms to analyze customer behaviour and preferences. 

Elsewhere, Zoom’s Head of Global Channels Todd Surdey explores the impact of new customer engagement technology on channel partners. The session discusses the different types of customer engagement technologies that are emerging, including chatbots and virtual assistants, and how these technologies are changing the way that businesses interact with their customers. It also considers the role of the channel in helping businesses implement these technologies and the opportunities that are available for partners to help businesses improve their customer engagement strategies. 

The series will also analyse how channel partners can sell the meeting room of the future. Eamon O’Doherty, Head of UC & Collaboration UK&I at Logitech, discusses the latest trends in meeting room technology, including video conferencing, collaboration tools, and smart whiteboards. He also discusses the meeting trends he expects to become more prominent over the next five years. 

UC Partner Trends is an informative and insightful video series that provides valuable insights into the latest trends in the unified communications and collaboration technology industry. Whether you’re a business owner, IT professional, or channel partner, this series is a must-watch.

Click here to view all of our UC Partner Trends sessions.



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