For years now, companies have been moving more of their tools, technologies, and processes into the cloud, searching for ways to become more agile, flexible, and efficient. Cloud technologies offer businesses a host of benefits, from greater business continuity, to reduced operational costs.  

As hybrid and remote work strategies become more common, cloud phone systems have emerged as a fundamental communication tool for empowering and aligning distributed teams. However, while most organisations now recognise the evolving value of cloud PBX solutions, many struggle to transition away from legacy systems, into flexible platforms.  

Configuring cloud communications environments, monitoring, and optimizing investments, and ensuring continued compliance and security can all present challenges to businesses. That’s why so many companies now rely on the channel partners they work with to make the entry to cloud PBX as simple as possible.  

As a channel partner, you have the power to help your clients overcome the common challenges of a cloud PBX migration and thrive your own business in this evolving technological landscape.  

So, how can channel partners help businesses achieve a painless transition? 

Exploring the Benefits of a Cloud Migration 

Although cloud PBX technologies have grown increasingly popular in recent years, there are many companies that are still unsure about the potential and value of the cloud landscape. For years, countless organisations have relied on outdated tools for communications, such as TDM PBX. However, as hybrid and remote work strategies evolve, and ISDN/PTSN switch off strategies loom, a migration to cloud PBX solutions is becoming increasingly essential.  

As a channel partner, it’s important to ensure your customers can see the value of transitioning to a cloud-based system. The cloud-based IP-PBX solution eliminates the need for hardware appliances on-site, and supports companies in accessing a range of benefits, such as: 

  • Cost savings: With PBX tools and technologies located in the cloud, business leaders can eliminate common expenses for hardware, maintenance, and on-site configuration. 
  • Scalability: The cloud makes it easy for channel partners to adapt system capacity based on customers’ specific needs.  Cloud PBX can be scaled up and down as needed, with no need for any complex technical setup on-site.  
  • Mobility: In the world of hybrid and remote work, cloud-based PBX solutions ensure employees outside of the office can access the crucial communication tools they need. Staff can stay productive anywhere, regardless of whether they’re in the field or working at home. 
  • Advanced functionality: Many cloud PBX systems also include additional advanced unified communications features such as softphones, video conferencing, video calling, presence, and chat, which are becoming increasingly popular among businesses looking to streamline their communication channels and improve collaboration among team members. 
  • Integration: With a flexible cloud PBX environment, it’s easy to align numerous different tools into a single platform for business productivity. As a cloud PBX channel partner, you can work with customers to create a bespoke system with connected CRM tools, collaboration platforms (like Microsoft Teams) and more. 

Crafting a Solution that Matches Customer Needs 

Once your customers make the decision to upgrade, your next step is working with them to develop a bespoke solution suited to their specific needs. The flexibility of the cloud makes it simple for channel partners to develop compelling turnkey communication systems, focusing on the solutions that matter most to end users.  

While the exact cloud PBX offerings you build for your clients might vary depending on the industry and type of business you serve, some key points to prioritize include: 

  • Easy scalability: Focus on building a flexible cloud PBX platform that allows companies to scale their service according to their changing needs. On the back end of your platform, you should be able to quickly adapt system capacity according to customer requests.  
  • Ease of use: Simplicity is crucial when it comes to encouraging businesses to migrate into the cloud. The more complex a system is, the less likely team members will be to adopt the new technology. Ensure your PBX platform is as easy to use as possible, with an intuitive, straightforward interface employees can access on desktops, softphones, mobile apps, and web clients alike.  
  • Comprehensive communication tools: As companies transition into the cloud for their communications needs, they’re not just focusing on unlocking internet-based voice. Today’s customers want to be able to access video, voice, messaging apps and more in the same environment. Make sure your customers can access all the PBX communication features they need, alongside crucial tools for presence and collaboration. 
  • Bundled services: As companies continue to look for more value in their communication tools, bundles are becoming increasingly popular. Providing your clients with end-to-end access to everything they need for their communication stack will increase the stickiness of your offer and improve customer loyalty. Consider bundling cloud PBX solutions with SIP trunking, SBCs, IP phones, and other solutions. 
  • Customization: Different companies have different communication needs. The best channel partner will streamline the transition to the cloud for their clients by creating turnkey, customized solutions that match their specific requirements. Work collaboratively with your clients to build the ultimate cloud offering. 

As the needs of your clients evolve, and the cloud communication landscape continues to transform, you can continue to build on the value of your offer over time. With the right platform solution, you can even track analytics and reports, to make intelligent data-driven decisions on how to enhance your service.  

“Moving to the cloud PBX solutions can be a daunting task for businesses. That’s why channel partners are essential,” said Prince Cai, Vice President of Yeastar. “They offer guidance, support and expertise at every step of the way. They help businesses find the right cloud PBX solution for their needs, goals and budget. They also ensure a smooth and seamless transition by handling the implementation, integration and maintenance of the cloud PBX solution.” 

Helping Companies Transition into the Age of Cloud  

Migrating to cloud PBX technology offers businesses in today’s constantly evolving landscape an opportunity to become more agile, scalable, and cost-efficient. However, the transition to the cloud can still be a complex process for business leaders to manage.  

As a channel partner, it’s up to you to ensure you have the right resources, tools, and systems in place to guide your customers towards cloud communications. By leveraging the right technologies from leading vendors and working with your clients to build effective cloud systems, you can ensure you become a crucial partner in your customer’s digital transformation strategy.



from UC Today https://ift.tt/t24sNWd