When enterprises care, customers respond.

Indeed, demonstrating a bold and committed attitude on environmental and social issues can be a powerful market differentiator.

Today, more and more people are invested in a cleaner, greener, fairer world. It is no longer a niche position; no longer simply a set of philosophical values with no real deliverables.

Today, businesses must put their money where their mouths are in order to satisfy consumer and partner demand for responsible product sourcing and manufacture; and they must create and maintain a safe, secure and rewarding environment in which to work.

For technology providers in particular, they are challenges that are not easy to meet. The scale and speed of innovation, manufacture, and delivery of products can sometimes mean that environmental, social and governance (ESG) initiatives slip down the priority list.

However, partnering with a provider that is genuinely passionate about ESG can produce a culturally and commercially rewarding relationship that benefits everyone.

“Corporate responsibility; sustainability; caring about the planet and its population – these things matter not just because they are forces for good, but because they also now make commercial sense too,” says Rene Buhay, Senior Vice President of Sales and Marketing (Europe) at leading video conferencing solutions provider AVer Europe, which has just been awarded “Below 1.5°C” certification by CommonWealth Magazine for reducing its contribution to global warming in line with the global 2015 Paris Agreement on climate change.

“Enterprises and organisations who care about those issues rightly want to partner with others who share the same attitudes. However, it’s not only good for business, it’s also just the right thing to do.”

AVer is one of just 94 out of more than 700 Taiwan-headquartered businesses to comply with the Paris Agreement’s targets on carbon emissions. It is committed to reducing them by 10% each year in order to achieve carbon neutrality by 2030, and to be net zero by 2050.

It maintains a comprehensive environmental management system which begins at product development level; always seeking to design low-energy consuming products and promote green factories, green supply chains, and green products. In addition, it engages in energy saving and carbon reduction measures within the company, such as using recyclable packaging, deploying low-emission manufacturing processes, and promoting waste classification and recycling schemes throughout the organization.

It also promotes an internal hourly volunteer system which encourages its employees to allot at least half a day every year to public service activities such as working with disadvantaged communities, and it encourages staff members and their families and friends to take part in an annual “Clean up the World” campaign and ecology conservation activities.

“Our overarching mission is to be an enterprise that contributes positively to society,” says Buhay.

“We pay close attention to the external environment, and we openly communicate with our own people and those outside the organisation about our efforts on corporate social responsibility. We respond to our shareholders, employees, customers, suppliers, and communities about the environmental and welfare issues that concern them. All of that helps us create greater value for all of our stakeholders.”

Proof, if any were needed, that a responsible attitude towards caring for the planet and its people delivers a return on investment that is every bit as potent as pure profit.

To learn more about AVer’s commitment to corporate social responsibility, click here.



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