Google’s Bard AI To Be Rebranded as Google Gemini

Google’s Bard AI is apparently set to be rebranded as Google Gemini.

The name Gemini might sound familiar already. Google’s generative AI search app, Bard Pro, is currently powered by the tech giant’s flagship large language model (LLM), Gemini. Google launched Gemini, its chief GPT-4 competitor, in December, and Bard Pro leverages a specifically tuned version of Gemini’s mid-tier service, Gemini Pro, in English for advanced reasoning, planning, and understanding.

Developer Dylan Roussel highlighted the upcoming change on X, having seemingly discovered a series of updates coming to Bard.

The series of updates, including the rebranding, is dated for this upcoming Wednesday, February 7.

Gemini becoming one unified brand for Google’s consumer-focused AI — with its Duet AI-powered productivity assistant for Google Workspace remaining a separate brand and product (for now at least) — makes sense, eliminating potential consumer and enterprise confusion.

It also echoes a similar strategy that Microsoft employed last year when it folded the AI-driven Bing Chat and Bing Chat Enterprise into its broader Copilot umbrella to make its range of AI products more streamlined and palatable.

Other Compelling Bard Updates On The Way

There is also a dedicated Bard (soon to be Gemini) Android app on the way, according to Roussel’s discovery.

Gemini for Android will be able to integrate with Google services. most notably Gmail, but also Google Maps and YouTube. For iOS users, Gemini will be capable of being leveraged through the current Google app for iOS.

Additionally, a paid subscription tier for Bard/Gemini is set to be unveiled, similar to what OpenAI currently has with ChatGPT’s three-tier offerings; the free version of ChatGPT, its large business-targeting Enterprise subscription, and its SMB-directed ChatGPT Team. Gemini Advanced will offer users first access to Google’s most advanced models and feature sets, beginning with its Gemini Ultra super LLM.

Google Messages are also set to be integrated with Bard/Gemini. Android Police discovered that Messages has a contact page for the AI product, with the ambition being that users can converse with the chatbot as if it were any other person in Messages.

The Google Bard and Gemini Story So Far

Bard was first revealed last March and was initially seen as a soft challenger to the unstoppable march that was ChatGPT. Gemini, backed by Google’s claims that it surpassed OpenAI’s GPT-4 model in its processing capabilities, was intended to turbocharge Bard as a much more serious competitor in the long term.

Gemini, which was first announced at Google I/O in June, became generally available for the public in December, with the plan to be integrated across virtually every Google product — which is now being reflected by this week’s latest update.

Google is stressing Gemini’s “multimodal” qualities, meaning it can process and leverage different versions of data — not just text, which the average gen AI user will be most familiar with using to date, but also images, code, audio and video.

Google also optimized Gemini in three sizes — Ultra, Pro and Nano, which the tech giant stated would allow flexibility across use cases. This means it is “able to efficiently run on everything from data centres to mobile devices”. Ultra is Google’s largest and most capable model for highly complex tasks, Pro is its most relevant model for scaling across a wide range of tasks, and Nano is the model best for on-device tasks.

Google also said that its Ultra Gemini iteration surpasses “current state-of-the-art results on 30 of the 32 widely-used academic benchmarks” used in LLM research and development.

Google added that Gemini Ultra is the first LLM to outperform human experts on massive multitask language understanding (MMLU). This framework uses a combination of 57 subjects, such as maths, physics, history, law, medicine and ethics for benchmarking knowledge and problem-solving capabilities.

Google’s announcement blog also wryly compared Gemini’s MMLU (and other metrics) against OpenAI’s GPT-4, with its 90.0 percent MMLU beating GPT-4’s 86.4 percent.

Users can test out Bard with Gemini Pro today for text-based prompts, with support for other modalities like images and video planned to come soon. The solution is available in English in more than 170 countries and territories to begin with, with more languages and locations, with Google namechecking Europe specifically, in the “near future”.

Google says Gemini Pro in Bard is “far more capable at things like understanding, summarizing, reasoning, coding and planning” than GPT-3.5, which currently underpins the free version of ChatGPT.



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