Google Workspace has launched Vids, an AI-powered video creation app singularly designed for enterprise use cases.

Vids joins Google Docs, Sheets, and Slides in the Workspace service, with full interoperability between the apps. It intends to support businesses in producing video for collaboration and productivity purposes—all within their browser rather than a separate platform.

Google stresses that it’s been designed with simplicity and ease of use in mind, with no prior experience or expertise with video production software being necessary. Example use cases Google highlights include developing a product pitch, updating your team, creating a training video, celebrating a team or coworker achievement, or breaking down a complex concept.

Aparna Pappu, Vice President and General Manager at Google Workspace, said:

Now, everyone can be a great storyteller through video with Google Vids, a new AI-powered video creation app for work. Vids is your video, writing, production, and editing assistant, all in one. It can generate a storyboard that you can easily edit, and after choosing a style, it pieces together your first draft with suggested scenes from stock videos, images, and background music.”

It works by allowing users to collect assets from either Google Drive or other storage locations and then assemble those assets in order. While this might sound like Google Slides or another presentation software, users are assembling those assets in a left-to-right video timeline. Users can then add voiceovers or film themselves and edit those assets into the final product.

Users can also prompt Google’s Gemini AI to produce a first draft of the video for them. Gemini can contribute to storyboarding, scripting, and text-to-speech narration. It also provides a library of stock video and audio elements, including myriad visual styles, background music, and preset voiceovers, for users to enhance their projects.

Once a video is created in Vids, users can share it with others. Similar to Google’s other productivity tools, sharing a Vid is an inherently collaborative process. Recipients can provide comments, leave notes, and edit the video content, fostering collaborative editing and feedback processes.

“Vids includes a simple, easy-to-use interface and the ability to collaborate and share projects securely from your browser. It’s an entirely new app that can help anyone become a great storyteller at work,” Pappu added.

Google aims to launch Vids in a public beta in June, which will be included as part of a user’s existing subscription.

Google’s AI Push

It’s been a momentous 13 months in Google’s AI journey.

Its Bard AI was first revealed in March 2023 and was initially seen as a soft challenger to the unstoppable momentum that was OpenAI’s ChatGPT. Gemini, backed by Google’s claims that it surpassed OpenAI’s GPT-4 model in its processing capabilities, was intended to turbocharge Bard as a more serious competitor in the long term.

Gemini, which was first announced at Google I/O in June, became generally available for the public in December, with the plan to be integrated across virtually every Google product — which is now being reflected by February’s series of updates.

In February, Google announced that both Duet AI for Google Workspace and its consumer-centric generative AI assistant Bard were going to be rebranded as Google Gemini — the name of its underlying large language model (LLM) and primary GPT-4 competitor.

Also in February, Google unveiled Gemini Business and Enterprise subscription plans for Google Workspace users.

Gemini Business and Enterprise grant customers access to Google’s most advanced AI models, namely Gemini Ultra, which is the most capable of Gemini’s three iterations. Gemini will be natively embedded into the Workspace experience.

Gemini for Workspace introduces a new standalone feature enabling users to engage in secure chats with Gemini, fortified with enterprise-level data protection measures.



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