RingCentral has upgraded its platform with new APIs and workflow builders powered by RingSense AI.

These new features aim to revolutionise how customers construct workflows within their businesses. RingCentral intends to empower non-technical users and developers to seamlessly integrate AI, video, and social messaging into workflows, automate alerts and notifications, and create user-friendly customer experiences without any coding required.

“RingCentral is taking its platform capabilities to the next level. Regardless if you’re a developer or an end-user, you can take advantage of our world-class platform with hundreds of APIs and automated workflows to drive critical business communications forward,” said Srini Raghavan, Chief Product Officer at RingCentral.

Our developer community can leverage new APIs and SDKs for embedding RingSense AI, video, or social messaging into workflows. These enhancements reflect our next step in delivering no-code and low-code platform experiences and giving customers more intelligent and personalized capabilities.”

The latest APIs are now accessible in beta mode for both RingCentral Video Pro+ and RingEX users at no additional cost.

More Details On The New APIs

New APIs for RingSense AI open up fresh possibilities for RingCentral customers.

They can now effortlessly generate audio and video transcriptions, summaries, and speaker diarisation across both RingCentral and third-party recordings. This empowers developers to create applications that offer advanced insights into audio and video interactions, producing a key stream of data to personalise and enrich customer engagement. For instance, businesses can rapidly comprehend their calls’ topics and recurring themes through keyword analysis.

In other fresh additions, the new Video API and SDK enable developers to integrate live video meetings and interactions into their applications seamlessly. They present a white-labelled experience with customisable features such as closed captioning and chat functionality while prioritising security.

Additionally, with Social Messaging APIs, developers can integrate with various popular platforms, expanding the reach and adaptability of their applications.

Brands can now connect with customers across nine social media platforms, including Facebook, Facebook Messenger, X (formerly Twitter), X Messages, Instagram, Instagram Messaging, WhatsApp, LinkedIn, and Viber.

More Details On The Workflow Builder

The new RingCentral Workflow Builder is pitched as a groundbreaking tool that empowers users to develop personalised and automated business workflows, boosting workplace efficiency and elevating CX. RingCentral customers can gain the ability to design workflows either from a selection of pre-built templates or by fashioning their own tailored solutions, streamlining routine daily tasks and processes.

The pre-built templates offer rapid solutions for different situations.

Users can set up out-of-office replies for timely responses to team messages during absence. With SMS keyword auto-reply, common inquiries are rapidly addressed with pre-designed responses. The voicemail received notification template alerts team members through SMS for missed voicemails. Lastly, the after-hours SMS auto-reply ensures communication outside regular hours by sending automated responses to incoming SMS messages.

Customers can effortlessly construct their own customised workflows using an intuitive and robust visual editor. This new platform capability aims to manage more intricate triggers, such as automatically generating personalised responses upon exact phone number matches from incoming SMS messages or transcribing voicemails to trigger actions based on their content.

By generating customised replies to myriad incoming communication channels, such as chat or SMS messages, incoming or ended calls, or received voice messages, RingCentral customers will experience heightened intelligence and personalisation in their interactions.

What Has RingCentral Been Up To Recently?

It’s been a busy time for RingCentral.

The vendor and Optus partnered in March to produce a new solution empowering communications for Australian businesses.

The co-branded solution, Optus Loop with RingCentral, aims to bolster communication for businesses of all sizes through RingCentral’s dependable, secure, and feature-rich communications platform. This offering provides enterprises with an agile, cost-effective, cloud-based solution, enhancing collaboration and communication among employees, customers, and suppliers. Accessible from any device and location, it guarantees seamless connectivity.

That same month, Brightspeed partnered with RingCentral to launch Brightspeed Voice+, a premium unified communications solution for enterprises.

Brightspeed Voice+ leverages RingCentral’s business cloud communications to provide Brightspeed’s Voice+ customers with AI-powered integrated messaging, video, and voice capabilities across nearly any device.

Lastly, last month, RingCentral unveiled RingEX, an evolution of RingCentral MVP designed to enhance the employee experience.

RingEX, enhanced with RingSense AI, delivers advanced AI capabilities spanning phone calls, SMS, meetings, and messaging. These include real-time call notes, messaging summaries, and AI-driven search functionalities across conversations. Moreover, purpose-built AI features are integrated across RingCentral’s suite, encompassing RingEX, RingCX, RingSense for Sales, and RingCentral Events, fostering heightened personal productivity and seamless business collaboration.



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