Shure has announced a new strategic alliance with TD SYNNEX to expand its distribution in the US.

The audio technology specialist Shure has partnered with the leading distributor and IT solutions aggregator to significantly expand “access to the availability of Shure’s market-leading and cutting-edge audio solutions products to customers across the United States”, according to Shure.

Sean Bowman, Associate Vice President of Sales, North America, at Shure, said:

This alliance with TD SYNNEX makes Shure’s innovative audio solutions and services accessible to an even wider range of customer who are ready to upgrade their suite of communication tools while also ensuring that they receive unparalleled support. Together, we are committed to delivering exceptional value and transformative experiences in the world of audio technology and collaboration.”

The partnership between TD SYNNEX and Shure aims to equip TD SYNNEX’s clientele with almost 100 years of Shure’s audio excellence. This collaboration bolsters TD SYNNEX’s extensive distribution capabilities and customer service, offering clients a chance to augment their collaboration toolkit with dependable solutions for conferencing, presentations, and education.

This alliance simplifies the process for customers to acquire premium audio products along with the support they need for hybrid work and learning environments. TD SYNNEX and Shure intend to jointly address the growing demand for dependable and sophisticated solutions in meeting spaces and educational settings.

“TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future,” added Sandi Stambaugh, Senior Vice President, Vendor Business Management at Shure. “With Shure added to our vast portfolio of vendors, we’re able to enrich the breadth and depth of our offerings so customers can do great things with technology.”

What Has Shure Been Up To Recently?

In April, Neat partnered with Shure to enhance audio-visual user experiences by enabling the seamless integration between the Neat Bar Pro and various Shure Microflex Ecosystem solutions.

By integrating the video technology of the Neat Bar Pro with the advanced audio features of Shure’s Microflex Ecosystem, Neat aims to offer users an “optimum combination” of both capabilities. This synergy of technologies is designed to deliver an engaging and inclusive meeting experience across all types of meeting spaces, regardless of their complexity, ensuring that everyone can participate in the conversation.

That same month, the London Academy of Music & Dramatic Art (LAMDA) partnered with Shure to upgrade its audio technology for next-gen training of audio professionals.

LAMDA, a world-class conservatoire renowned for its exceptional vocational training courses, is committed to nurturing aspiring actors in a dynamic and inspiring environment. In a significant development, LAMDA is introducing Shure’s Axient Digital Wireless System, provided by Autograph Sound, to empower the next generation of theatre audio technicians and designers with cutting-edge audio technology.



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