Zoom is empowering its channel partners through the launch of its new video SDK resale service.

Now widely available, the Zoom Video SDK is pitched as a fully programmable software development kit that enables customers to integrate Zoom’s core technologies—such as video, audio, screen sharing, and chat—into their products. Designed for versatility, Zoom says the SDK can be embedded into applications to deliver reliable, high-quality real-time comms across industries like healthcare, education, and more.

Additionally, Zoom emphasises that all its channel partners can now sell and refer the Video SDK to their customers, expanding its reach and impact.

Nick Tidd, Head of Global Channels at Zoom, commented:

Our partners play a pivotal role in delivering Zoom’s best-in-class solutions to our customers around the globe and we are excited that Zoom resale partners now have the ability to sell the Video SDK, enabling more customers to build products with real-time communications powered by Zoom.”

Zoom highlights independent performance tests it commissioned last year to showcase the Zoom Video SDK’s “industry-leading quality and resilience”, especially in challenging network conditions and low-powered devices. Zoom stresses that the SDK equips developers with powerful tools and seamless integration capabilities, enabling them to create highly customisable video-based apps.

“Since the launch of our programmable video offerings in 2020, we have worked with thousands of developers who want to add Zoom quality communication capabilities to their own products,” added Steven Li, Head of Builder Ecosystem at Zoom. “Customers now have the opportunity to acquire these services through a Zoom partner of their choice. We’re thrilled to make Zoom Video SDK available to the Zoom partner ecosystem.”

What Else Has Zoom Been Up To Recently?

Last month, Zoom dropped “Video” from its full name to become simply “Zoom Communications” as it strives to become an “AI-first company”.

In a corresponding blog post, Zoom CEO and Founder Eric Yuan shared the news and provided insight into the company’s strategic direction.

The rebranding underscores Zoom’s ambition to evolve into a comprehensive collaboration platform, where meetings and video are just one aspect of its broader offerings. It also highlights the company’s commitment to becoming a leader in AI-driven innovation. “What may have been a ‘nice-to-have’ is now a ‘must-have,’ as our customers are experiencing the true benefits of integrating AI into their workday,” Yuan explained.

Meanwhile, Korbyt recently became the first digital signage partner to join the Zoom ISV Exchange Program. The program enables Zoom to incorporate solutions from Korbyt and other independent software vendors (ISVs) into its AI-driven collaboration platform, Zoom Workplace.

As part of this initiative, Korbyt Anywhere—a leading solution for brand and workplace experience—will now be available to Zoom customers. This integration allows organisations to seamlessly address their workplace experience (WEX) needs, eliminating the need for additional vendor agreements or invoices.

Finally, in October, AI video generation platform HeyGen announced a new capability that will allow users to produce AI avatars that can attend Zoom meetings for them.

HeyGen is introducing digital AI avatars designed to enable users to attend multiple Zoom meetings simultaneously. These avatars are programmed to “think, talk, and make decisions” based on data, mimicking the actions users would typically take themselves. By handling repetitive or lower-priority tasks, this solution aims to enhance productivity and free up users’ time for more critical responsibilities.

The product recalls Zoom Founder and CEO Eric Yuan’s prediction in June of the arrival of “digital twins” who could attend virtual meetings for users.



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