Zoom is strengthening its position in EMEA with several new prominent executive appointments, enabling the company to drive its next phase of growth in the region.

Zoom outlines how it has reinforced its EMEA leadership team with major senior appointments, including Steve Rafferty as Head of EMEA GMT, Jim Butler as Head of Northern Europe, Nadja Risse as Head of DACH & CEE, and Christina Daly as Head of People Experience EMEA.

Zoom adds that these execs join Michel Habib Aouad, Head of Southern Europe, Mohannad Talal Alkalash, MEA Leader, and other cross-functional and technical leaders to propel its strategy in the region.

Rafferty said:

With the rapid growth in hybrid working and advances in AI, Zoom has a huge opportunity to help businesses solve many of the challenges they face in driving productivity and collaboration. We will continue to invest heavily in the region, delivering the highest levels of customer care and working with our valued partners to bring Zoom’s platform to more organisations.”

Zoom suggests these hires represent a significant step in its efforts to deepen its presence in EMEA, which it affirms is its largest international market outside the US. It asserts that the team’s focus on localised solutions, robust security, and data sovereignty will help foster deeper local engagement and senior-level support.

This initiative intends to build on recent Zoom milestones, such as new office openings and the launch of the Zoom Experience Center in London.

More Information On The New Appointments

Rafferty, Head of EMEA GMT, leads Zoom’s operations across the region. He brings over 30 years of sales experience and a proven record of driving international growth. Previously VP International at RingCentral, he managed teams across EMEA and APAC, and Zoom says he delivered significant market share growth through effective go-to-market strategies. At Zoom, Rafferty focuses on aligning teams, partners, and customers to deliver exceptional service while driving growth.

Butler joins Zoom as Head of Northern Europe, overseeing the UKI, Nordics, and Benelux regions. With over 25 years of experience leading successful sales organisations in the tech sector, his previous roles include Regional Vice President for Western Europe at Palo Alto Networks and Global Accounts Regional Sales Director for EMEA at Avaya. Specialising in sales leadership and business transformation, Zoom says Butler’s remit is building a profitable business that engages customers and teams in a high-performance culture.

Zoom outlines that Nadja Risse is an experienced sales leader with over 20 years in telecoms, tech, and managed services. She specialises in SaaS, IoT, mobility, network, cloud, and security services. Zoom explains that Risse has led teams across complex global accounts, managed partner ecosystems, and transformed sales strategies while focusing on people’s development and business success.

Daly joined Zoom in 2024 as Head of PX in EMEA after a successful tenure at LinkedIn, where Zoom says she led the design of hybrid work globally. With expertise in advocacy, employment law, employee relations, coaching, and mentoring, Daly excels in talent and leadership development. She also specialises in organisational design and development, crafting strategies that drive strategic actions and deliver results.

What Else Has Zoom Been Up To Recently?

This week, Zoom announced Zoom Workplace for Education, a new UCaaS solution to enhance collaboration in schools and universities.

Zoom Workplace for Education is a secure, all-in-one platform designed specifically for educational institutions. It combines voice, video, chat, phone, live meetings, webinars, recording, transcription, translation services, AV room integration, and more into a single, cohesive solution.

Zoom emphasises that this comprehensive platform streamlines collaboration and enhances learning experiences, equipping educators and students with the tools they need for seamless comms and meaningful engagement.

Meanwhile, last week, Zoom launched its new video SDK resale service.

Now widely available, the Zoom Video SDK is a fully programmable toolkit that enables customers to integrate Zoom’s core capabilities—video, audio, screen sharing, and chat—directly into their applications.

It is designed for versatility and delivers high-quality, real-time communication for industries such as healthcare, education, and more. Zoom underscores its ability to enhance user experiences by embedding reliable communication tools into custom workflows and products.



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