Speed to market, ease of delivery, a high return on investment – surely no three things matter more to an IT managed service provider focused on growth.

Functionality smarts are, of course, a given but, for cloud-powered hosted PBX resellers in particular, a powerful and scalable turnkey solution can deliver margins of up to 70% whilst simultaneously stimulating huge efficiency gains for their end user customers.

Some MSPs may be considering a first move into that most booming of markets, and others may be incumbent providers looking to launch their own hosted service rather than just making agent’s commission.

Whatever is the case, the key to success is to partner with a vendor that not only offers a product set that responds to today’s modern business communication challenges, but which also understands that they are successful only when their partners are too.

“Cloud PBX is now proven to be the inevitable upward trend in the communications industry, meaning the growth potential for those involved in selling and supporting it is significant,” says Arya Zhou, Head of Global Sales at leading global provider of unified communications solutions Yeastar, whose powerful P-Cloud platform and Yeastar Central Management (YCM) tool form a robust and competitive UCaaS ecosystem.

“More organizations have been embracing cloud communication technology in recent years for its greater flexibility and ability to support the remote workforce. Service providers and resellers alike are on a journey to become more cloud-centric, and we are able to help them maximize the opportunities.”

Yeastar cloud hosting solutions are designed to provide unparalleled flexibility, scalability, and reliability via a full suite of easy-first unified communications features, including voice, video, collaboration, and contact center capability that integrates seamlessly with platforms that support omnichannel messaging, such as Facebook, WhatsApp, Live Chat, and SMS. In January 2025, Yeastar will also begin supporting an outbound call center. Powered by AWS, they guarantee 99.99% uptime, minimizing downtime and ensuring business continuity. Yeastar also integrates seamlessly with existing IT infrastructure and business applications, such as CRM and IP phone systems, enhancing efficiency by reducing silos and streamlining workflows.

From an MSP and reseller perspective, the offer is also compelling.

It only takes a few clicks to create a Yeastar cloud-PBX that will go live immediately and send an onboarding email to end customers. The associated Yeastar Central Management portal also aggregates performance monitoring and provisioning tools into one interface – a customizable, widget-based dashboard that visualizes real-time service status. Providers can monitor all their PBXs’ status, capacity, feature plans, expiry dates, and all other commercial information in a clear list view; and renewals, upgrades, and resizes are fast and simple. Additionally, Yeastar’s white-label feature is highly competitive. With point-and-click branding settings that go live in minutes, you can take full control of your PBX branding, service packaging, installation, and support.

A Siptel firm based in the Republic of Ireland – which recently participated in Yeastar’s own Yeahs Awards, which celebrates partner achievements and innovations – experienced a 20% increase in new client acquisition in just one year, recorded a 100% client retention rate, saw a 30% improvement in operational efficiency, and grew its year-on-year revenue by 25%.

Another participant – a UK-based Maincoms business – commented: “Implementing Yeastar P-Series into our product portfolio has not just allowed us to add a large number of new business customers to our customer base, it has allowed us to upgrade some of our existing customers from other hosted solutions to a product with more reliable CTI.”

It seems that investment in a high-functioning, easy to sell, and easy to support cloud-powered solution has the ability to deliver enviable returns. And that is what mutually-successful channel partnership is all about.

  • To learn more about how Yeastar can help your and your customers’ businesses maximize the opportunities presented by cloud-powered UCaaS, visit the website.


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