Nureva has announced a shot in the arm to its leadership by announcing two promotions to key executive positions.

Rob Abbott has been appointed Executive Vice President of Products and Strategy, and James Rempel to Vice President of Products.

Nureva CEO Nancy Knowlton said of the announcement: 

“Rob and James have been instrumental in shaping Nureva’s product vision and global success, each bringing unique expertise and perspective to our team.” 

The Canadian advanced audio conferencing solutions company has billed the move as part of its growth strategy to expand market presence and deliver greater value to customers worldwide.

Both appointments represent a promotion from within, with Abbott and Rempel having served for over five years each at Nureva.

Abbott and Rempel’s Skillsets

Abbott’s time at Nureva has seen him hold various positions in the product sector of the company.

Joining as Director of Product Management, he was responsible for all aspects of the Span Visual Collaboration business product.

Span is a Nureva product that combines an expansive cloud-based canvas and interactive working walls to enable team creation via an unlimited number of digital canvases to visualise ideas and map processes.

The role saw him handle everything from the creation of product strategy and product roadmaps to the development of SaaS pricing models.

His success here saw him promoted in just over a year, moving to the role of Vice President of Products in 2017.

His seven-year tenure there nurtured his experience within the company and saw him drive the company’s product strategies and road map on a global scale, focused on software, hardware and services for business and education markets.

It’s from here Abbott takes his new position. As Executive Vice President of Products, he will focus on driving Nureva’s top-line growth through strategic initiatives and increased engagement with end users.

His product leadership experience is expected to help further align Nureva’s offerings with the evolving needs of customers in corporate and higher education environments globally, and to envision new products and continue overseeing technical support and training

Abbott said of the appointment: 

“I’m delighted to move into this role as we continue to innovate and simplify large-room audio solutions.”

“I’m committed to transforming market insights into strategies that not only address but anticipate customer needs, delivering remarkably simple large-room audio solutions,” he concluded.

Rempel’s promotion to Vice President of Products comes after a six year stint with the company.

Having served as Director of Products since 2018, Nureva champion Rempel for this role due to his expertise in product management, positioning and pricing, along with significant experience in engaging analysts and promoting its solutions to global audiences.

Rempel will take on in his new role expanded responsibilities to drive product innovation and ensure Nureva’s solutions are positioned to meet the growing demand for flexible audio solutions.

“I’m excited to lead our products team as we continue to innovate and deliver exceptional, easy-to-use solutions for our corporate and higher education customers.” 

Rempel said.

“I’m passionate about ensuring our products provide the simplicity and performance our customers demand, meeting the challenges of today’s working and learning spaces with unmatched ease and performance.”

What Next for Nureva?

With two new appointments in the first month of the year, it seems that Nureva is focusing on growth.

“As we drive our 2025 plans to grow our global adoptions, Rob and James will be important contributors to our success,” Knowlton explained.

With both of these appointments coming from the product side of the business, it highlights what Nureva sees as a strategic focus to enhancing its executive capacity and expanding its reach as a global audio innovator.

With corporations and higher education institutions worldwide coalescing around certain standards, Nureva is hoping moves like this address that.

Partnerships and Products Part of the Plan

Last year was a busy one for Nureva.

2024 saw it strike up a number of new partnerships. It saw it join MAXHUB to strengthen audio and video on medium and large rooms on Teams.

It shook hands with Sony on audio-visual conferencing solutions that use Sony cameras and Nureva’s audio conferencing system.

Equally, it joined the Q-SYS Technology Partner Programme to allow its products to integrate with Q-SYS and streamline audio control and camera tracking.

On the product side, Nureva unveiled its app boosting audio system setup and management. The web-based Nureva App that is crafted to streamline the setup and management of its HDL pro series systems, offers a user-friendly interface for configuring and controlling a wide array of audio device settings. 

Most recently, it released its advanced control app for HDL Pro series systems. This works with the web-based Nureva app and acts as a control companion to the HDL Pro series audio systems, which is available to HDL310 and HDL410 customers at no extra charge.



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