It’s safe to say the UC and VoIP markets worldwide are undergoing a period of significant transformation and growth; Covid saw to that.

Now, with Zoom reporting 64% of workplaces are currently implementing a hybrid model set up, the trajectory continues to look up as these sectors have become critical pillars of modern communication infrastructure.

However, this rapid evolution also brings challenges.

Heightened competition, increased threats and impending regulation pose risks to the growth of the sector.

However, with all markets having to deal with different regulatory challenges and competition based on location, some could be better positioned than others.

The UK, for instance, is the sixth-largest economy, and it has some big players in the UC sphere.

Gamma has been making waves already in 2025, with an acquisition of STARFACE, now making it one of Germany’s largest cloud PBX providers.

However, is the UK business environment conducive to continued growth from these growing businesses? And if not, what can be done to assist them?

To explore these trends further, UC Today spoke with Tracey Wright, newly-appointed Chair of Comms Council UK (CCUK), about the current state of the UC and VoIP markets in the UK and what she plans to do for it in her new position.

The Current Landscape of UC and VoIP in the UK

The UC and VoIP markets in the UK are highly developed and competitive, Wright explained.

The UC market is valued at $169.9 billion in 2025, and VoIP at $43.95 billion in 2024.

This value in the sector means providers are continuously innovating to differentiate themselves in a crowded marketplace.

“These are fiercely competitive spaces,” she said, “with providers constantly striving to add new features and adopt the latest technologies to stand out from the crowd.”

This competitiveness fosters innovation but also heightens pressure on providers to deliver value.

“Consumers are looking for simple-to-use solutions that increase efficiency and effectiveness, at a reasonable price point,”

Wright said.

Such demand creates opportunities for providers to innovate new tools that integrate seamlessly into workflows as a way of differentiating themselves from others in the market.

Yet with such a buoyant market, Wright warns companies not to remain complacent: “As the market expands, and demands for CX and automation increase, we’re seeing greater competition from non-traditional communication solutions and service providers.”

“UC and VoIP companies must clearly differentiate themselves from the newer players, communicating their experience in the market to win over customers.”

Opportunities and Challenges Ahead

With AI taking over almost every conversation in every industry, it is no wonder Wright understands its effect on the UK market and CCUK members.

Although it presents significant opportunities, Wright cautioned against adopting AI simply for its novelty: “Providers must proceed with caution here, delivering solutions that respond to their customers’ specific challenges rather than deploying AI simply to keep up with trends.”

She emphasised that while AI can enhance communication tools, its implementation must be purposeful to avoid unnecessary costs.

Despite these opportunities, significant obstacles remain, with a particularly disruptive one being fraud.

Fraud accounts for over 40% of all crime in the UK. Much of it is now being conducted via phony SMS and Phone calls, eroding trust in phone calls and messaging systems.

“With many people distrusting calls from numbers they don’t recognise…the rate of genuine calls and messages is falling steadily,” Wright said.

To combat this, CCUK is hosting its inaugural Fraud Summit this year, focusing on improving information sharing among stakeholders to tackle fraudulent activity more effectively.

“This year we’re focussing heavily on fraud and scam calls. This will include supporting providers with improving their ‘know your customer’ checks and their management of Caller ID,” Wright explained.

“Our aim with this is to rebuild trust in phone calls and messaging, benefiting our entire sector.”

Building a Resilient Future

As CCUK celebrates its 20th anniversary, it stands at a pivotal moment for both the organisation and the UK’s UC/VoIP industry.

With strategic initiatives aimed at combating fraud, enhancing collaboration tools, and promoting diversity, CCUK is positioning itself to guide its members and the UK UC and VoIP industry through an era of rapid change.

“There is no doubt that the next decade will see considerable change…CCUK will continue building its engagement both with our members and with key external stakeholders.”



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