Daisy has announced they are acquiring their telecoms rival, XLN Group, for an apparent £210m.
XLN’s purported 120,000 small business customers will be added to Daisy’s client base, making them the second-biggest SME telecoms provider in the UK.
Daisy Group revealed its phone and broadband division now has 200,000 customers and annual revenues of more than £200m per year.
The acquisition will broaden Daisy’s product portfolio, allowing them to offer a greater selection of services. Daisy has also said XLN will help in their mission to “keep Britain working”.
The CEO of Daisy Communications, Dave McGinn, said: “I’ve always admired XLN and its philosophy of championing small businesses; it’s a great organisation and shares the same passion for customer service as demonstrated by their Trustpilot score.”
“We’re excited to work closely with the XLN team, to capitalise on our shared portfolio and to bring the best propositions and pricing to all of our customers.”
To clarify the Trustpilot figures alluded to by Daisy’s CEO, Daisy has a score of 4.3 from over 4,000 reviews, and XLN has a score of 4.5 from more than 13,000 reviews.
XLN provides broadband, phone and card payment services for small businesses. According to their website, they have had more than 700,000 small UK businesses in their clientele over the past 20 years.
The Founder and Executive Chairman of XLN, Christian Nellemann, said: “We have been highly successful in our support of small businesses since our launch in 2002. We have continually innovated in both products and services, which has enabled the company to continue to grow. Therefore, we felt the time was right to hand the reins over to Daisy, who have a great track record of investing and enhancing the businesses they acquire; the business and our customers are in safe hands.”
The purchase of XLN comes on the heels of Daisy’s acquisition of Premier Choice Telecom last year. Premier Choice Telecom added about 1,500 customers and 40 staff, as well as specialist work in health, education and not-for-profits.
The CEO of XLN, Neil Conaghan, said: “Christian and I have known Matthew Riley and members of the Daisy management team for many years. Hence, even though both of us are now leaving the business, we have 100% confidence that the XLN business will continue to thrive and prosper under Daisy ownership and guidance.”
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