Just like commercial companies, non-profit organisations need to be able to communicate and collaborate effectively.

Synchronised and aligned communication strategies help professionals in the non-profit landscape to achieve their goals, serve their community more effectively, and minimise mistakes. That’s why so many evolving organisations have begun to invest in more agile, efficient, and reliable platforms for unified communications.

WWF (The World Wildlife Fund) is one of the best-known animal-focused non-profit organisations in the world, with a presence in more than 100 countries, and nearly 7,000 employees. With such a widely distributed global presence, WWF faced a number of problems with legacy tools for communication, which prevented their teams from staying informed and unified.

Fortunately, the team was able to improve its collaborative strategy, with a little help from the Workplace from Meta unified communication platform

Aligning a Global Workforce with Meta

Before implementing Meta’s digital workplace solution, WWF’s national offices were highly siloed, with limited visibility into the activities of other teams. The group wanted a solution that could bring its passionate employees and volunteers together more effectively, in a friendly, unified space.

Workplace from Meta, the social-media-style unified communication tool, allowed WWF to reconnect its distributed teams, helping them to share information and ideas in a more efficient format. Workplace has helped WWF to create a more united global community within the non-profit landscape, with the option to share work and insights openly in news feeds, and Groups.

According to WWF, Workplace allowed the team to launch a new collaborative culture, based on their #TogetherPossible philosophy. Within the easy-to-use platform, team members now have a place to collaborate openly, share feedback, and innovate fearlessly in their quest to transform the planet.

What’s more, the Workplace ecosystem has also had a host of additional benefits for the WWF team, including increased engagement at the group’s annual conference. With Workplace, WWF was able to get the entire organisation involved in the event, through live-streamed video and audio. This boosted the overall impact of the conference significantly, and helped team leaders to gather insights, suggestions, and ideas from employees around the world.

Unlocking New Opportunities with Groups

Meta’s Workplace tool has quickly become a core part of the group’s communication and collaboration strategy. One of the most important features of the kit is the Workplace Multi-Company Groups (MCG) solution, which aligns businesses with contacts and external stakeholders.

With MCGs, WWF is transforming the way it works with external volunteers, donors, sponsors, and other critical parties. Staff can now share files and updates with external contacts instantly, answer questions, and deliver projects much faster. One of the brand’s most important multi-groups is responsible for powering “Earth Hour”, one of WWF’s largest global movements.

With 400 WWF and non-WWF partners within the MCG, the solution has now become the official internal communication channel or organising and managing the event, supporting the dissemination of vital updates, assets, and creative materials in real-time. It’s also used as a way to collect content for marketing campaigns, showing how Earth Hour is celebrated in 188 countries and territories worldwide.



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