Jabra announced the launch of its Elite 8 Active and Elite 10 wireless earbuds at CES 2024, which are available this month.
The wireless sound and hybrid solutions leader, Jabra, unveiled a suite of ‘experience-enhancing’ updates to its latest Elite wireless earbuds, which include an on/off toggle for Adaptive Active Noise Cancellation (ANC), HearThrough, and Sidetone features, new voice tone prompts, and the option to customise the device name.
Consumer Electronics Show (CES) 2024, which ended late last week, is the world’s largest technology trade show. It anticipated having more than 130,000 attendees from 150 countries, 4,000 exhibitors, 1,000 speakers, and over 250 sessions.
Ehtisham Rabbani, Head of Consumer Products at Jabra, said: “Our commitment to our customers is unwavering. We actively listen to market feedback, which fuels our drive to continuously enhance user experiences.
“We deliver ongoing improvements throughout the lifespan of our products, so that our users always experience the best of Jabra.”
By March, Jabra will introduce new noise suppression algorithms to further enhance the call clarity of the Elite 10. This will help to ensure uninterrupted conversations for users when they are in noisy environments, such as the office, restaurants, and streets.
Meanwhile, the Elite 8 will receive an upgrade to its wind noise detection technology.
By pairing the latest Elite 8 Active model with HearThrough, it will produce even better sound quality during windy conditions.
According to Jabra, these releases are a testament to its commitment to continuous innovation and its goal of offering unrivalled audio experiences.
Furthermore, they not only increase the audio quality, but the overall functionality and user experience is improved as well.
Updates will be released through the Sound+ app, and will be available to all users using a free ‘over-the-air’ update.
Price Guide
The Elite 8 Active is currently on sale via the Jabra online store for £199.99, with four colour options to choose from: black, caramel, grey, or navy blue. It also offers free engraving, free shipping (for orders over £39), and free 100-day returns.
After hanging around on one of the Elite 8 Active product page for a little while, a pop-up appeared offering 15 percent off, which would bring the total price down by around £30. Although a quick look on Amazon UK turned up a 22 percent discount for the same earbuds, knocking off just over £45.
That starts to look like good value for money when you look at the awards that the Elite 8 Active has already scooped, including an ‘Honoree’ award from CES 2024, a category winner at the OMDIA Innovation Awards, and they were even declared the ‘Best Running Headphones’ by The Run Testers.
The Jabra Elite 10 are Jabra’s ‘most advanced’ earbuds, and are priced on Jabra’s own website £30 higher than the Elite 8 Active model for a total of £229.99, with five colour options: cocoa, cream, gloss black, matte black, and titanium black.
It appears it has not yet accrued any awards, although it has had much less time on the market to do so.
In March 2023, Jabra released the Eilte 4 earbuds for work and home to provide users with an affordable option for all-day use.
More recently, in October last year, Jabra partnered with Airtame to eliminate hybrid meeting challenges through video conferencing flexibility.
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